NFT Access to Community Experiences: Will Big Eyes (BIG) Follow Cardano (ADA) and Ethereum (ETH)?

Big brands are transforming NFTs into something more useful, rather than just the novel collectible items they've historically been. This enables brands to utilise NFTs; building their community and giving something back to their consumers. For example, some brands have started 'token gating' to give consumers special or early access to services, products, and experiences.

For the new token Big Eyes (BIG) this use of NFTs is very exciting. The meme token with a cute cat mascot is planning to release NFTs in the future to help build their community. Following in the footsteps of these big brand maneuvres could help them give something back to their community, build support, and add dimension to their cute cat world.

How Macy's, Bentley, and Starbucks are Changing the Game

These big brand companies are offering exclusive experiences via NFTs, including them in their business roadmaps. Macy's, for example, is offering fireworks-themed augmented reality NFTs to the first 10,000 people who sign up to their server via Discord. In doing so they're hoping to build brand community and loyalty.

Meanwhile, Starbucks is creating a series of branded NFTs that provide community membership, exclusive experiences, and perks. This 'token gating' will enable Starbucks to create a more tangible community of people, enabling physical Starbucks events to take place. This will both advertise the company and reinforce FOMO, increasing consumer desire to be part of the inner group of NFT holders. 

Cardano (ADA) has Revolutionised Cryptocurrency NFT Use

Cardano (ADA) is a perfect example of how NFT durability can have a positive influence on coin growth. It's recently been announced that Snoop Dogg is due to release an NFT collection on the Cardano blockchain. These NFTs won't be simply novel collectible items, instead, Snoop Dogg is sharing his new music through them in collaboration with Clay Nation. When you join the Clay Nation community, you receive your unique NFT as well as entry to Clay Nation festival, a prime example of 'token gating'.

(Source: Clay Nation)

Here, the Cardano blockchain is providing access to special events and experiences using NFTs as a gateway token and this increased utility is expected to increase Cardano (ADA)'s value.

Ethereum (ETH) Leads the Way with NFT Trading

The biggest NFT trading site, Opensea, is mainly based on the Ethereum (ETH) network (with the recent addition of Polygon). Therefore, for most 'token gating' the Ethereum (ETH) network is used as the biggest NFT trading and swapping platform right now.

Big Eyes (BIG) is hoping to follow in the footsteps of Cardano (ADA) and Ethereum (ETH) by capitalising on these NFT gateway experiences. They have created the NFT Sushi Crew, a special club for NFT Sushi holders who 'like to own cute things, do fun things, and eat fish things'. Big Eyes (BIG) want to build a community around their cute cat mascot, following his story and purchasing his merchandise. This NFT Sushi Crew will have special access to community events and experiences, and possibly even Big Eye's special products.

Big Eyes (BIG)

Website: https://bigeyes.space/

Telegram: https://t.me/BIGEYESOFFICIAL

Twitter: https://twitter.com/BigEyesCoin

Instagram: https://www.instagram.com/BigEyesCoin/