CES: A Global Platform for the Innovation of Future

CES serves to be a remarkable global platform that takes consumer technology forward

CES has carved a niche for itself by portraying itself as a global platform for innovation. For over 50 years, CES has been global a platform known for continuously launching products, engaging with global brands and defining the future of the tech industry. Owned and produced by the Consumer Technology Association, CES serves to be a remarkable global platform that paves the way for connecting, collaborating, and take the consumer technology forward.

Taking yet another step towards digitalization, it had come up with an all-digital CES 2021 that made it absolutely easy to share ideas and introduce the products safely. CES takes pride in being themost influential tech event in the world. Here, the world's biggest brands do business, meet new partners, and bring forth the most innovative ideas. It includes a conference program as well wherein the world's business leaders address the most relevant issues of the industry. ,

A lot of companies when planning to launch their products do not think twice before finalizing the platform that'd cater in the best way possible. Their one stop destination has to be CES. Same is the case with ShadeCraft, a technology and Robotics Company based in Pasadena, California. With a mission to improve human life outdoors through industrial design, innovative technology and robotics, they come up with products that leave a long lasting impact.

ShadeCraft Robotics made into the headlines when it showcased the world's first robotic, autonomous shading system called Sunflower at CES 2017 and later in 2018. Here, the team made every possible effort to make people aware about their product, get connected with prospective investors and global distributors, and also meet potential partners. ShadeCraft Robotics believes that being a tech company, showcasing at CES is a must as it is an excellent platform to reach out to the maximum.

ShadeCraft Robotics, being a technology and robotics company, has an impressive mission of improving life outdoors through connected devices and robotic technology. Sunflower left no stone unturned in changing the outdoor landscape. It did so by bringing in automation and technology to the already existing outdoor umbrellas. Sunflower efficiently tracks the movement of the sun and sends a series of commands to optimize the shade as instantly as it can. This gadget garnered attention from everywhere across the globe as it was named as one among the 8 coolest gadgets we saw at CES 2018 by Business Insider.

Talking about Sunflower's features, it is solar powered, has a built-in entertainment system, lighting and its own HD camera. Yet another remarkable feature is that it can be either voice-activated or controlled by an app. Thus, user flexibility is top-notch.

When the team saw how successful the debut of Sunflower turned out to be at CES 2017, the company did not hesitate in doing the same at CES 2018. They were optimistic that this would be an excellent way to increase awareness about the improved product. ShadeCraft knew that CES would be an ideal platform to reach a diverse range of companies at one time. Armen Gharabegian, ShadeCraft founder and CEO said "CES 2017 was a catalyst for a three-generation growth in our product development and message refinement." He added that with a wide range of consumers, distributors, investors, and press present at CES 2018, the door of global expansion opens up. This is because the CES generated press coverage from more than 300 global media outlets.