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Currently, the metaverse is one of the buzziest terms in the tech industry. It is genuinely a virtual world where imagination is the only limit, or else, it could be a less wondrous place for holding business meetings in the comfort of your home. Big tech companies are busy exploring the metaverse and establishing their dominance to reign over the emerging virtual domain. Not just big tech, several fashion brands have already entered the metaverse. Various ideas have hoped to take the central stage by now, including advanced artificial intelligence and quantum computing. Tech companies are lining up to sell the devices that will let consumers into this virtual world and control their experiences once they are inside it. They are building new things for the metaverse to offer the kind of fresh appeal that comes along, so often in the industry. Here are some of the top big tech companies that are building the metaverse for the future.
As a long-standing player in the tech business, it's no surprise that Microsoft company is planning to take further steps into the metaverse. In January 2022, it announced that it would be acquiring Activision Blizzard, an enormous video game developer, and publisher. Microsoft took this initiative to secure a mighty position in the metaverse.
After numerous competitors investing to develop in the metaverse domain, Google's CEO Sundar Pichai has reportedly discussed the company's plans for the metaverse by utilizing augmented reality and may make services like Maps and YouTube into the virtual landscape. Until now, Google has invested about US$39.5 million in a private equity fund for all metaverse projects.
Recently, the company announced the launch of the first-of-its-kind 'Meta Village', a digital twin of Paragaon in Maharashtra to gamify learning on the Roblox platform. Strengthening its commitment to the 'Make in India' initiative, Tech Mahindra initiated its launch of the Meta Village to drive innovation in the education sector at the grassroots level. The Meta Village will ensure that the students play on Roblox to learn the basics of computers and coding in Bharat Markup Language (BHAML).
There is a myth about the metaverse that this domain is owned by Zuckerberg's Meta Platforms. Mark Zuckerberg has a lot of plans and visions to dominate the metaverse, and usher in change through the new and upcoming domain. The Meta company is building features to monetize the metaverse and is also working towards its AR capabilities to promise a better metaverse future.
NVIDIA has become quite a popular name in the tech domain and is also one of the pioneers of the metaverse ecosystem. The leading semiconductor chip manufacturer is exploring the variety of the emerging virtual world and looking for growth opportunities with the help of artificial intelligence. NVIDIA has developed its own software platform, called the Omniverse, for creating different unique virtual spaces. Recently, it has shifted towards the visual intensive representation of the metaverse.
Tencent is making more calculated moves to develop into the metaverse. The company is building highly interactive games in the metaverse under one common IP or infrastructure that enables users to make their own games. This is one of China's top companies that have first stepped into the metaverse, despite the government's concerns about the domain.
Alibaba is one of the top companies in the metaverse domain that has developed a company specifically dedicated to this. Reportedly, Alibaba has invested about US$1.6 million to empower metaverse development practices. The top executives at Alibaba aim to create a metaverse to enable communication and trading.
Qualcomm's investment in extended reality is linked to its vision for the metaverse. The company has opened an XR lab in Europe and has also collaborated with Microsoft to ramp up the adoption of augmented reality, specifically for the consumer and enterprise sectors.
Back in 2021, Unity Software acquired Weta Digital, a digital VFX company for over US$1.6 billion. Experts believe that this huge investment is the company's attempt to start developing in the metaverse and create a strong point for the company's stature in the upcoming tech domain.
One of the primary highlights of Roblox's attempt to develop in the metaverse is its initiative to exceed beyond gaming. It is one of the top companies in the metaverse that is fostering the idea of creating digital avatars and personalizing them with new clothes and distinct features. Roblox emphasizes developing a social platform to enable interactive experiences among its users.
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