Meet Kyra, India’s First Metaverse Influencer and a Marketing Material

Kyra, India's first metaverse influencer is here to make your business promotion operations more advanced

The metaverse is the next technology hub for global industries. The domain has already taken the world by storm. This immersive and advanced digital world will include the digital representatives of people, places, and objects to provide an immersive internet experience. Metaverse is also rapidly transforming itself into being a domain that businesses can use to promote their products and services. Metaverse marketing has already become a common phenomenon for several high-end fashion brands as they held the first metaverse fashion show, just a couple of months back. Now, India, being the tech hub as it is, is also not stepping back from utilizing the domain to further advance its tech purposes. The country launched the world's first metaverse influencer, Kyra, that businesses can use to promote and market their brands and products.

According to Kyra's Instagram profile, she is a 21-year-old who is a dream chaser, model, and traveler. She has garnered around 100,000 followers on Instagram within six months. Now, if you are wondering if she is a human or not, then to answer your question, no, Kyra is no human, instead, she is India's first CGI-rendered virtual influencer and is created solely for the metaverse. The company named TopSocial created this virtual avatar, making history for India! The top social team aimed to make her a meta-influencer who can create, think, and publish attractive content.

There are several other virtual influencers on Instagram who have represented major fashion brands like Prada, Chanel, and Burberry. Lil Miquela was among the top 25 most influential people on the internet in 2018. She has promoted several societal causes raging on the internet like Black Lives Matter and has been photographed with celebrities like Bella Hadid. But Kyra is one of India's first representatives in the emerging tech domains and is expected to gain equal attention from luxury and high-end tech and non-tech brands, just like other popular influencers.