The Practical Benefits of AI in Google Chrome

Explore how AI in Google Chrome is benefitting the users. In this article know what all artificial intelligence is offering in the search engine.
The Practical Benefits of AI in Google Chrome
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Generative AI is changing the digital world rapidly. It has brought new experiences to smartphones, search engines, smart home devices, and more. Now, the technology is helping to revamp the most popular browser on the market- Google Chrome.

Few years back, Google supercharged its web browser Chrome with artificial intelligence (AI) and recently the company added 3 new AI features to the search engine. Now the question here comes is how AI in Google Chrome benefitting the users. In this article we have clubbed the offered features and their benefits to users.

Let’s have a look on to the AI features Google Chrome has and how they are helping millions of users.

1. Create themes with AI

AI is already used across Chrome in performance, productivity, accessibility, privacy, and security to avoid malicious sites, and generate real-time captions for media with audio. Now generative AI features is making it even easier and more efficient to browse — all while keeping your experience personalized to you.

One of the latest features which is ‘creating themes with AI’, helps user to express themself with generative themes. This lets you quickly generate custom themes based on the subject, mood, visual style, and color of your choosing. 

2. Google Lens in Chrome desktop

Google is unveiling Circle to Search kind of option on desktop browser. Google Lens has already made it simpler to search what you see on your phone. With the latest Chrome update Google is bringing the same capabilities from Google Lens directly to your desktop browser.

This feature lets you select, search, and ask questions about anything you encounter on the web without leaving the tab. The way to do this is to select the Google Lens icon in the address bar, then click and drag over what the user wants to search. Your results, including visual matches, should appear in a side panel. 

According to Google, you can then use multisearch to filter your search by color, brand or another detail. You can also ask follow up questions to delve deeper into a topic. Depending on your question, you might get an AI Overview response that brings together the most relevant information from across the web.

3. Tab Organization and Comparison

If you often find yourself drowning in a sea of tabs, Chrome's AI Tab Organizer feature is your lifesaver. It is like magic which suggests tab group; it will only suggest one tab group at a time. Not only this, Chrome will also suggest intuitive names and emojis for the group, making your task easier.

This AI tool offers 'Organize similar tabs' option too. This helps in grouping your open tabs based on similarity, streamlining your browsing sessions like never before. In short AI in chrome organizes things for you.

Other than organizing it has a feature for comparison. While shopping for a product, you might research by opening many search tabs and visiting multiple websites, checking reviews, prices, and more to find the best. To help with this process, Google has a new Tab Compare feature to Chrome that presents an AI-generated overview of products from different tabs. 

4. Writing Aid

Google has an AI-driven writing helper as part of the AI features to Chrome. This AI-powered tool is designed to put your thoughts into words, whether you want to leave a well-written review, craft a friendly RSVP, make an inquiry about an apartment rental or just anything else. It helps to boost your confidence in crafting content on the web.

Whether you're multitasking numerous tabs, or creating space for yourself in digital world, or seeking assistance in drafting content on the web, Chrome's AI features have something in store for you. These features work subtly to improve your browsing experience. They also help you solve real-world problems. These AI features cater to organization, personalization, and composition.

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