Power of Artificial Intelligence: How It can be Used to Manipulate People?

Afterall, technology is both a boon and a bane

Artificial Intelligence is gaining more knowledge on how to interact with and manipulate people. Recent research has demonstrated how AI can be trained to recognise human routines and behaviours that can be used to affect human decision-making. And that truly shows the Power of Artificial Intelligence. In industries as diverse as vaccine development, environmental management, and office administration, several versions of AI are in use. And although if AI doesn't have human-like intelligence or emotions, its capabilities are strong and expanding quickly.

One such instance involved business tycoon Anand Mahindra sharing a deep fake movie created by artificial intelligence (AI) to alert people to the risks associated with such content. A sort of artificial intelligence known as "deep fake" is notably used to produce convincing images, audio, and video frauds. The 56-second clip depicts a man who appears in a deep fake video that was produced by him with AI. The instructional film aims to raise awareness of artificial intelligence's potential to deceive people by producing doctored content. The man's ability to transform his face into several personalities using AI is further demonstrated in the video, including Virat Kohli, Robert Downey Jr., and Shah Rukh Khan.

The issue (and phenomena) is that AI algorithms are capable of comprehending humans even more thoroughly than we comprehend ourselves. The wealth of data we leave behind in our digital wake allows them to achieve this. Every time we watch a movie online, use Google to find anything, go to a store, or publish something on Instagram, we're leaving a bit of information about ourselves behind. The algorithms are trained to find patterns in this data and comprehend our motivations, interests, and even dislikes.

All of this can seem innocent enough, but when information is thrust onto us without our consent, it is manipulation. Additionally, it could serve as a breeding ground for biased "news" or opinions that might encourage extremism, false information, and scare tactics.AI can be used for good or harm, just like any other technology, so it is imperative that it is used responsibly. As a first step in this process, CSIRO created an AI Ethics Framework for the Australian government last year.We must make sure we have efficient processes in place for data governance and access because AI and machine learning are frequently highly hungry for data.