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When LinkedIn began distributing "AI-powered conversation starters" earlier this month to increase interaction on its platform, the move received more than a little engagement of its own, none of it particularly favorable.
Yet the reality is that LinkedIn has been heavily utilizing AI and other forms of automation throughout various elements of its platform for years, mostly in the background of how it develops and manages its network. With its owner Microsoft going all-in on OpenAI, it appears that OpenAI is now playing a bigger role in LinkedIn's front-end strategy, with the newest developments occurring today in the areas of LinkedIn profiles, hiring, and LinkedIn Learning.
To help users improve their LinkedIn profiles and recruiters write job descriptions, the firm is offering AI-powered writing recommendations. According to LinkedIn's chief product officer, Tomer Cohen, both are constructed using sophisticated GPT models. GPT-4 is the format used by LinkedIn for customized profiles, and GPT-3.5 is used for job descriptions. In addition, the business is putting more of an emphasis on artificial intelligence in LinkedIn Learning, gathering 100 courses on the topic and adding 20 more that are solely dedicated to generative AI.
The AI-writing prompts for profiles are intended to assist people who struggle to write their alluring summaries of who they are, but who may at least be able to spell out some of what they've done. The AI will then transform this information into a more flowing narrative.
The company says its technology "identifies the most significant abilities and experiences to emphasize in your About and Headline sections and generates ideas to make your profile stand out. The tool saves you time and energy while yet preserving your voice and style by handling labor-intensive tasks for you. Before adding the suggested information to your profile, it advises you to "examine and change" it.
The job descriptions, on the other hand, will operate according to a similar premise: A recruiter fills down certain essential details, such as the job title and firm name. After that, "our tool will produce a proposed job description for you to examine and change, saving you time and effort while still allowing you to adapt the position to your needs," writes Cohen in a blog post. You may concentrate your efforts on more strategically important elements of your work by simplifying this portion of the hiring process.
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