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Domino's has been bringing pizzas to people's homes for quite a long time, but they have not stopped there. They have brought pizza-making to an entirely new level by using artificial intelligence. Domino's has brought technology into the picture strategically and uniquely; not only have they considered Artificial Intelligence to enhance their customers' experience while ordering their pizzas, but they have also applied this intelligence to make pizzas.
Delivery is one of the regions where Domino's has advanced greatly in the use of artificial intelligence. It is often understood that everybody loves hot pizza, and Domino's knows this better than anyone. With their Domino's Tracker, they can now determine which routes are best for delivery drivers in real time. It's not solely about delivering a pizza quickly but ensuring that every detail is correct.
By applying artificial intelligence to traffic flow, weather conditions, and potential obstacles, Domino's can guarantee fast and efficient delivery. Domino's has stated that the System has helped reduce delivery time by 15% so that the pizza arrives as hot as it should.
AI has also been employed to improve the customer ordering process for Domino's pizzas. This has led to the development of their Dom virtual assistant, developed several years ago to assist customers in ordering through the internet or voice command. Dom, with the aid of AI technology, can work on requests, answer client questions, and even make suggestions on meals to order based on previous orders. The end effect is that customers can get a more unique service than speaking to a staff member.
Orders are not just about making them quicker, moreover. Such analysis of large orders will allow Domino's to determine trends and suggest which pizza toppings customers might prefer. For instance, if one is used to taking a pepperoni pizza with extra cheese, Dom will ask them to take a side order of garlic bread or introduce a new product that will appeal to their order pattern. Using this data helps Domino's connect with people. 42% of customers come back to order again within 30 days.
AI also helps make pizzas in the kitchen. Domino's uses special tools to check if every store has the same pizzas. This ensures pizzas in New York and London look and taste the same. AI-powered cameras check every pizza. They check how toppings are spread and how crispy the crust is.
Domino's says that using AI has cut food waste by 10%. This happens because pizzas are made right each time. AI also helps Domino's grow fast and keep good quality in over 19,000 stores.
Domino's will use AI even more in the future. They always try new ideas to make things easier and make customers happy. Soon, they may use drones or self-driving cars to deliver pizzas. Domino's loves finding new ways to improve, but their main goal is making great pizzas.
