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Gupshup today has announced the launch of Conversation Cloud. It is a comprehensive suite of SaaS tools that will B2C interactions. This platform is developed to drive customer acquisition enhancing customer engagement on various conversational channels like Instagram, WhatsApp, and RCS.
The Conversation Cloud consists of three key modules, Converse, Advertise, and Communicate. These modules enable conversational relationship management across the entire lifecycle of the customer involved.
Gupshup Converse enables businesses to build two-way conversational journeys across the entire lifecycle of the customer involved. Businesses can use the advanced no-code tools to find out the customer journeys and auto-trigger contextual messages.
Gupshup Advertise enables marketers to acquire and convert customers through WhatsApp and Instagram Ads, which significantly enhances customer acquisition and reduces cost. Brands leveraging Advertise have observed 60-70% lower cost per qualified lead.
Gupshup Communicate improvises the traditional CPaaS and has certain capabilities including automatic message translation, optimized scheduling, and omnichannel message failover.
According to Beerud Sheth, Co-founder and CEO of Gupshup, The Conversational Internet is among the biggest trends enhancing the experience of customers and has been rapidly digitizing mobile-first countries. On this, Gupshup will launch the first comprehensive platform, Conversation Cloud that will substantially transform customer experiences.
Moreover, Vivo leveraged WhatsApp partnering with Gupshup to engage more people through a conversational survey for their Switch-off campaign 2023. As a result, Vivo could connect with every customer and get valuable insights. Through this campaign, Gupshup turned out to be a great partner to tap into conversational messaging for customer engagement, stated Mayank Prabhakar, Head of Digital Marketing at smartphone brand Vivo's India office.
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