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Choosing a name for your business has become a science. Today, anything that requires a scientific process can be handled by Artificial Intelligence (AI). From AI driven search engines to Facial Recognition technology, AI is capable of handling a variety of processes that can help you optimize your business's branding.
Of course, the first question here is why does branding matter? Data cited on institute.uschamber.com shows 55% of first impressions are formed by what we see. Therefore, when people are deciding whether or not they want to use your services, more than half will make a judgment based on what your branding looks like.
Supporting this notion that branding and, in turn, first impressions matter is data cited by businessnamegenerator.com. Focusing specifically on internet usage, research suggests that consumers form opinions about a website within 0.05 seconds. Again, what we can infer from this data is that people can quickly be swayed in one direction or another by what they see.
One of the first things people see when they look at an advert or website is the name. Logos are important, as are aesthetics. However, names are usually the thing people notice and, in turn, remember the most. Therefore, if you want to give your business the best chance of succeeding, you need to embrace the science of choosing a name. This is something Apple Founder Steve Jobs knew all too well.
The story goes that he came up with the name after visiting an orchard. The fact "Apple" was simple and didn't sound like the name of a company made it appealing and, importantly, memorable. Today, Apple is worth over $2 trillion. However, as noted on Interbrand.com, the company's brand is worth $408 billion. This brings us back to the idea that branding is important. Come up with a memorable moniker and a clever logo, your business brand could be valuable in its own right.
Of course, we know that companies are more than the value of their branding. As an entrepreneur, you want to sell a product or service. The point we're making is that the right name can set the tone for your branding. And, if the branding is right, people will quickly form lasting and, hopefully, positive opinions about your business. When these things happen, people are more likely to use your services.
As we said at the start of this article, name optimization has become a science. The phonetic qualities of a name are important, but they're not as important as how words look on a page when it comes to online businesses. We have a plethora of data on what makes a name stand out online. For example, it needs to be fairly short, catchy and contain relevant keywords to rank well on searches.
Because of this, an AI-powered business name generator considers the number of letters used, keywords, and how the moniker can be turned into a URL. Once you've got a name optimized for the digital age, it's easier to build a brand identity around it. Your logo, website aesthetics and social media strategies should all work in unison with a business name. That's what Apple has done over the years.
But can't I just think of a name like Steven Jobs? Yes, but the reality is that AI is better at it. We can't quite perform tasks as quickly or efficiently as AI programs, which is one reason AI startups are growing exponentially. Computers are great at doing repetitive tasks without emotional intelligence or deviation from a pre-defined goal. They're also great at doing things quickly, as explained on sas.com. Humans aren't like this. That's why embracing AI could be worth a shot when you want to master the science of naming your business.
