Apple and Disruptive Technologies: The Powerful Win-to-Win Combo

Apple is implying technology to perform better in the market and fulfill customers' needs

Disruptive technologies like artificial intelligence, machine learning, cloud computing, big data, etc. are becoming the core of many services. While these technologies are revolutionizing the way companies function and how they target the consumers, Apple is taking a 'go for all' track to explore every end of disruption. The tech giant is implying technology to perform better in the market and fulfill customers' needs.

Apple Inc., formerly known as Apple Computers Inc., is a multinational technology company headquartered in Cupertino, California. Founded by two young tech enthusiasts, Steve Jobs and Steve Wozniak, the company specializes in designing, developing, and selling consumer electronics, computer software, and online services. Today, Apple is one of the tech leaders that are taking the world by storm. The company has marked many milestones in the development of mobile phones and their applications, thanks to disruptive technologies that stood by its side throughout. Apple has acquired around ten artificial intelligence companies since 2010, the highest compared to other tech players of its level. While the tech giant's goal is to produce innovative products, the company is also focusing on relying on technology as a solution.

Artificial intelligence

Apple has adopted AI as its integral part and is using the technology to pitch better solutions to consumers. The tech giant is working on developing smart applications using artificial intelligence that could aid us in everyday routine. Apple Homekit, a smart home solution lets users to pair the device with other accessories and communicate with it. Consumers can even get access to remote products with the help of the solution.

Converting handwritten content to text format is something that many companies are desperately working on. It is a complex task that needs technologies like artificial intelligence to break the ice. Fortunately, the latest update to iPadOS has the feature to convert whatever users write using Apple Pencil to typed text. The tech company also fancies a translate app that uses artificial intelligence to offer translations from one language to another. Besides, Apple is concentrating on making its customers' life easy by coming up with innovations that could help them streamline their routine. Using the company's Watch, users can create their bedtime schedule to meet sleep goals. The watch also has a provision that offers a 20-second timer every time a person washes their hands.

The most recent acquisition of Apple is Xnor.ai, a Seattle-based start-up that makes lightweight artificial intelligence has been under spotlight for a long time. By making the procurement, the tech giant got its hands in all the disruptive technologies namely edge AI, machine learning software and hardware, etc. that the company is working on. This will eventually ease the company's effort to replace heavy-weight content in smartphones, smartwatches, and other smart devices. Even previous acquisitions like Siri and RealFace were focusing on enhancing their product features through virtual assistants and face recognition.

Machine language

Machine intelligence driven by technologies like machine learning is dominating the keynotes where Apple wants to introduce its new features for iPhones, iPads, or the Apple Watch. The introduction of Macs with silicon is one of the major breakthroughs in its machine learning achievements. Besides, the technology is being used in Apple's software and devices. It is also availed in iPad's software to distinguish between a user accidentally pressing their pals against the screen while drawing with the Pencil, and an intentional press meant to provide input.

Big data

Apple is well-known for its cutting-edge technological advances which is nearly impossible without big data. The biggest strategy that the company uses is to provide consumers with the products or the services they need by knowing their preferences through its existing or on-market devices. The devices capture valuable big data on customer's choices and leverage products and services that best suit their choice. They also improve application design based on big data, which is further used for producing devices. The company now has loads of data on how customers use their iPhones, Macbooks, and iPods, which gives them unprecedented information they can then use when designing new products or the latest versions of existing devices. The whole point behind gathering big data in this manner is to improve the customer experience.

Cloud computing

Apple has long been using Amazon's cloud service for the working system. The tech giant pays Amazon US$30 million per month for its cloud computing platform. But recently, the company has planned to stand on its own by focusing on streamlining and expanding its software such as iCloud, Apple Music, News Plus, etc.