Netflix Faces Competition from Gen AI Tools in Entertainment

Netflix has expressed concern about generative AI, claiming that such technologies might have a negative influence on its operations and ability to compete successfully with other firms.

In its annual report filed with the SEC, the streaming giant stated that new technology advances, such as the creation and use of generative artificial intelligence, are fast growing.

If our competitors gain an advantage by using such technologies, our ability to compete effectively and our results of operations could be adversely impacted," the business stated.

Netflix also said that using or implementing new and developing technologies "may increase our exposure to intellectual property claims

It's still early days for generative AI-powered entertainment, but things may quickly change.

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