Shiva Ganesh
X is rolling out a new feature that allows users to like posts privately, keeping their likes hidden by default
The change is aimed at protecting users' public image and preventing backlash for liking controversial content
With the introduction of private likes, the Likes tab on user profiles will be removed, making individual likes invisible to the public
Initially, this feature is available to X’s Premium subscribers, with plans to expand to all users.
This move aligns with a broader trend in social media to de-emphasize like counts and focus more on content engagement.