Prathima
At the annual IAB Newfronts, major ad-funded platforms announced new content, ad formats, and measurement tools.
Social platforms like Meta and streaming TV startups used AI to predict organic creator content, suggest creators for brands, and resize videos.
TikTok added generative AI to its Pulse Lineups ad product and challenged a US court ban.
Giants like Samsung focused on AI for content, ads, and audiences.
Google announced new AI features for generating potential audience segments and CTV-specific signals.
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