Sony Group Enters Crypto Market with Amber Japan Acquisition

Swathi Kashettar

Sony Group has officially entered the cryptocurrency exchange market by acquiring Amber Japan, marking a significant expansion into digital finance

The acquisition is part of Sony's strategy to diversify its portfolio, which already includes games, music, and cameras, and now extends to the crypto exchange arena

Amber Japan, formerly known as DeCurret, is a Japanese cryptocurrency and digital asset company that faced challenges following the FTX collapse

Investors in Amber Group, the parent company of Amber Japan, include notable names like Temasek, Sequoia China, Pantera, Tiger, and Coinbase, indicating strong market confidence

Blockchain and NFTs: Sony has shown active interest in blockchain technology and non-fungible tokens (NFTs), suggesting further innovation and integration in its entertainment industry

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