Shiva Ganesh
Floki has initiated a groundbreaking marketing campaign in Vietnam, targeting a country with a significant crypto adoption rate.
Vietnam ranks second globally for crypto ownership, with an impressive 21.2% adoption rate among its population.
The campaign is centered in Ho Chi Minh City, Vietnam's financial hub, which contributes significantly to the country's GDP.
A combination of large-format digital displays and LED screens will be used across nearly 200 locations for high visibility.
This campaign is part of Floki's strategic expansion in Southeast Asia, aiming to become the most known and used cryptocurrency worldwide.