Snapchat Pledges $1.5 Billion a Year for AI Advancements

Shiva Ganesh

Snapchat plans to allocate $1.5 billion annually towards AI and machine learning advancements.

This investment marks a significant shift in focus after years of restructuring the company's advertising business.

The funds will be used to make the Snapchat app more personalized, with improvements like artificial reality filters and software.

A major area of investment is AR, which allows digital experiences to be seamlessly integrated into the real world.

Instead of building AI tools in-house, Snapchat is working with Amazon and Google on cloud partnerships.

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