Ipsos Launches Creative|Spark AI. It predicts human reactions to linear and social videos, delivering actionable insights within minutes..It leverages both artificial intelligence and human intelligence to enhance creative effectiveness..The AI model is based on Ipsos' validated creative database, incorporating data from 18,000 human response cases over the past five years..The solution provides insights in as little as 15 minutes, making it ideal for advertisers with tight budgets and timelines. .Initially available in the U.S. via Ipsos.Digital, with plans to expand to additional markets throughout 2024. .Read More Stories
Ipsos Launches Creative|Spark AI. It predicts human reactions to linear and social videos, delivering actionable insights within minutes..It leverages both artificial intelligence and human intelligence to enhance creative effectiveness..The AI model is based on Ipsos' validated creative database, incorporating data from 18,000 human response cases over the past five years..The solution provides insights in as little as 15 minutes, making it ideal for advertisers with tight budgets and timelines. .Initially available in the U.S. via Ipsos.Digital, with plans to expand to additional markets throughout 2024. .Read More Stories