Government's Move to Watermark AI Content for Integrity and Trust

Swathi Kashettar

The initiative aims to increase transparency and build trust in digital content by making it easier to identify AI-generated material

Watermarking is seen as a crucial step in preventing the misuse of AI, such as the creation of deepfakes, which can amplify misinformation and disrupt democratic processes

The EU's new AI act, outlines obligations for AI system providers and users to enable the detection and tracing of AI-generated content, likely through watermarking techniques

Despite the potential benefits, current AI watermarking techniques face technical limitations in terms of implementation, accuracy, and robustness

Inclusion of watermarking, is to help users distinguish between AI-generated and human-generated content

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