Google's ad model can continue with AI in search

Google's CEO Sundar Pichai has stated that the company's ad-based model can persist even with AI integrated into its search, suggesting a seamless blend of AI with existing services.

The use of generative AI is expected to create more natural and intuitive search experiences, while ads will still play a crucial role in connecting people with useful information.

Offering diverse sources and links, not just direct answers from AI models, will remain a core differentiator for Google Search, according to Pichai.

Google has introduced the Gemini AI model into the Google Ads platform to enhance the effectiveness of advertisements and better match user searches.

Despite changes in search behaviors and the introduction of AI, search ads will continue to be a critical component for businesses to be discovered online.

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