Google partners with NBC to showcase Gemini AI at 2024 Paris Olympics
Swathi Kashettar
NBC Olympics announcers will use AI Overviews in Google Search to provide quick snapshots and detailed information about various sports and athletes during daytime and primetime coverage
NBC's "chief superfan commentator" Leslie Jones will use Gemini AI to engage with the events, learn new sports, and share her experiences on NBC and Peacock
U.S. Olympians and Paralympians will use Google Lens, Circle to Search, Immersive View in Google Maps, and Gemini to explore Paris and share their experiences on social media
Google Maps Platform’s Photorealistic 3D Tiles will be used to showcase iconic Olympic venues in Paris, such as Versailles, Roland Garros, and the Aquatics Centre, during NBC's broadcast
The partnership aims to enhance the viewing experience by integrating Google’s AI and mapping technologies across broadcast, online, and social platforms.