Britannia 50-50 Excites Fans with Ravi Shastri AI Ads
Prathima
Cricket in India is a cultural phenomenon that unites generations
Britannia 50-50 has launched two campaigns featuring cricketing icon Ravi Shastri and a new TVC film for Britannia 50-50, Sweet and Salty.
The TVC features Shastri in a dual avatar, conversing with doves to mirror the biscuit's sweet and salty flavors.
The campaign also includes an AI-powered chatbot, Britannia 50-50 T20 Golmaal with Ravi Shastri, which answers Golmaal questions with unexpected humor.
Users can also win Golmaal cricket hampers and match tickets to Australia by recording and sharing their conversations.