AI's Transformative Impact on Digital Marketing

Rachana Saha

AI enhances marketing campaigns by analysing data for tailored messages, boosting engagement like Netflix and Amazon.

AI predicts customer behavior for strategic planning, reducing costs in retail inventory management.

AI tools like GPT-4 create high-quality content efficiently, as seen in The Washington Post's use for news articles.

AI-driven chatbots and virtual assistants provide 24/7 personalized support, improving customer experience at companies like H&M and Sephora.

AI optimises advertising through precise targeting and real-time bidding, boosting ROI in programmatic advertising.

Read more stories.