Web3 is transforming the social media landscape, offering users greater control, privacy, and opportunities for financial reward. Unlike traditional Web 2.0 platforms where a central company controls data and decisions, Web3 platforms are decentralized, using blockchain technology to empower users.
This shift gives individuals more control over their data, while also enabling them to earn tokens or cryptocurrency for their contributions to the platform. With decentralized governance models, these platforms also offer users a voice in decision-making processes. Here are the top Web3 social platforms to watch in 2024.
Diamond App is a decentralized social media platform built on the DeSo blockchain, which focuses on giving users control over their social identities and the ability to monetize their content. One of its standout features is the introduction of creator coins, unique tokens for each user that represent their influence and reputation within the platform. These creator coins can be bought, sold, and held, enabling users to invest in creators they believe in.
As of November 2022, Diamond App had grown to over 130,000 active users. It offers a social feed similar to traditional platforms where users can view posts from creators they follow and explore trending content. However, the major difference lies in its monetization features. Likes on Diamond App can be converted into real currency, thanks to its tipping system called “diamonds.” This allows fans to reward their favorite creators with cryptocurrency, and creators can mint their posts as NFTs to create digital collectibles.
This unique tokenized ecosystem is set to make Diamond App a significant player in the Web3 space, offering both creators and users opportunities to earn and invest.
Audius is a decentralized music streaming platform designed specifically for artists and music lovers. It provides a direct channel for musicians to upload, share, and monetize their work without needing intermediaries like record labels. The platform operates on smart contracts that handle royalty payments, ensuring a fair distribution of revenue to artists based on preset terms.
Audius has a growing user base of over 7.5 million, and its native token, $AUDIO, powers various functions on the platform. Musicians can earn through streaming royalties, tips, and fan engagement, while users can interact by following artists, favoriting tracks, creating playlists, and reposting music.
The platform also encourages community interaction and collaboration, offering messaging and remixing features to foster engagement. Additionally, $AUDIO token holders can stake their tokens to participate in platform governance, making Audius not just a music streaming service, but also a decentralized community.
Minds is an open-source Web3 social media platform offering users a decentralized and privacy-centric alternative to traditional social networks. It runs on the Ethereum blockchain, and users can earn Minds Tokens by engaging with the platform—whether it's through posting content, interacting with other users, or upgrading to premium memberships. These tokens can be used to boost content visibility, support other users, or exchange for other cryptocurrencies or fiat.
By 2020, Minds had amassed 2.5 million registered users. It encourages a wide range of interactions, from content sharing and direct messaging to following others and joining communities. Minds is known for fostering free speech, offering spaces for discussions on politics, social issues, art, and crypto.
Unlike Web 2.0 platforms that rely on advertising, Minds doesn’t show ads to users. Instead, the free version features boosted posts, and users can opt to switch to a paid membership to disable this. Minds’ emphasis on privacy, transparency, and decentralized governance has positioned it as a leading choice for users seeking a Web3 social network.
Chingari is a decentralized video-sharing social media platform that originated in India. Initially launched in 2018 as an alternative to TikTok following the app's ban in India, Chingari now supports over 20 languages and boasts a global community of more than 175 million users.
Chingari leverages the GARI token, which users can earn by engaging with the platform. Activities such as logging in, posting or watching videos, giving and receiving likes, and following creators all contribute to earning GARI. These tokens can be exchanged for fiat currency or other cryptocurrencies, or left to appreciate in value.
Chingari’s create-and-engage-to-earn model is a fair way to reward creators for their content and to incentivize fans to interact. With over 1.6 billion video views and 50 million users, it has solidified its place as the number one social networking app in India, and its crypto-empowered community continues to grow.
Mastodon stands out as one of the most successful decentralized social media platforms, with over 10 million registered users. It operates on a federated model, meaning that multiple independent servers called instances are connected to form a decentralized network. Each instance is managed independently, giving users the freedom to select the community and rules they feel most comfortable with.
The platform offers various features for user interaction, including toots (short messages), replies, mentions, and boosts (similar to retweets). While Mastodon doesn’t have a native cryptocurrency or built-in reward system, some instances may integrate external tools for tipping or rewards. The platform’s primary focus is on decentralized social networking rather than blockchain technology, making it an appealing choice for those seeking more control over their online interactions without the complexities of crypto.
Web3 social media platforms such as Diamond App, Audius, Minds, Chingari, and Mastodon, are at the forefront of revolutionizing online interactions. They achieve this by adopting blockchain technology and decentralized decision-making structures, providing users with data ownership, chances to make money from their content, and a voice in the management of the platform. Looking ahead to 2024, these networks will be essential to observe as they play a significant role in molding the future of social media within the Web3 landscape.