The world of live music has always been an ever evolving, never ending world, filled with fans that watch in person and feel the live beat of their favorite performances. However, with the rapid growth of technology, a new and exciting form of live music is emerging: Virtual Reality (VR) concerts. These virtual performances are bringing the concert experience to the living rooms of fans all around the world, where they can see and hear live music as it has never been before. But with the rise of VR technology, the question arises: Is this the future of live music?
Over the years, virtual reality has come a long way. VR has been used in gaming, education, and healthcare. Only now is the music industry embracing this cutting-edge technology to give fans what could be the real deal when it comes to a concert, where they are fully immersed in the experience. Rather than attending concerts in stadiums and concert halls, fans now can put on a VR headset and be placed during a live show, in concert hall or in stadium or even in another world.
Several big-name artists and platforms have already dipped their toes into the world of VR concerts, offering a glimpse into what the future of live music could be:
• Travis Scott in Fortnite (2020): One of the most groundbreaking VR concerts of all time happened in the popular gaming platform Fortnite. More than 12 million live fans watched Travis Scott hold a virtual concert inside the game.
• Ariana Grande in Fortnite (2021): Several followed suits including Ariana Grande who hosted a VR concert in Fortnite as part Fortnite's "Rift Tour." Her music crowded with visuals, powered a concert that was immersive in the best way possible, with millions of fans attending from around the globe.
• Marshmello in Fortnite (2019): One of the first examples of an artist putting their VR roots into action, the Fortnite VR concert in 2019 that featured Marshmello was the first. The performance earned the organizers a milestone in virtual concerts as it attracted over 10 million viewers.
• The Weeknd’s VR Concert (2022): The Weeknd had a VR concert with Wave – an immersive live streaming platform that focuses on virtual performances. Fans who could not attend in person could still experience the concert as if they were in the same room.
One of the most exciting aspects of VR concerts is the level of immersion they offer. Unlike traditional streaming or recorded music, VR concerts allow fans to experience music in a fully interactive way. Whether it is watching a concert from the front row, joining a mosh pit, or floating above the crowd in a virtual arena, VR concerts give fans a sense of presence that traditional media cannot replicate.
For the artists, VR concerts provide a new way to connect with their audience. Instead of performing in front of thousands of people in a physical space, they can now reach millions of fans worldwide, all from the comfort of their own homes or custom-designed virtual stages. This offers unparalleled accessibility for fans who may not have the means to attend live shows due to distance, financial constraints, or other limitations.
Traditional live concerts, while thrilling, come with a host of challenges. For one, ticket prices can be prohibitively expensive, especially for high-demand events or top-tier artists. Travel and accommodations costs add another layer of expense for concertgoers. On top of that, large crowds, lengthy lines, and varying weather also make going to concerts stressful.
Many of these problems are solved by the introduction of virtual reality concerts, which provide a less expensive and easier to reach alternative. Without leaving their homes, fans can attend a live concert, cancel travel expenses, or even worry about weather or safety. Additionally, VR concerts tend to offer more than one viewing angle and a style of experience which cannot exist in a physical concert hall, allowing fans to experience the music in an entirely new way.
VR concerts still have many hurdles to clear. At times, it costs a lot of money to experience a full VR concert, and high-quality VR headsets can cost up to hundreds of dollars. Also, not many artists are fully embracing the VR concert format, many preferring to stick to traditional performance methods.
No matter how far the world of virtual reality concerts will take the live music industry, we are one step nearer this new way of experiencing life. In new and innovative ways, they give the fans the opportunity of experiencing live performances, while they try to break down barriers like cost, distance, and accessibility. While still evolving, VR concerts have the potential to become an essential part of the future of live music, offering a new way for artists and fans to connect.