The blockchain-based project launchpad Uplift DAO wants to make it easier for new investors to take part in some of the initiatives it promotes, and to do that it's partnering with a familiar face in the shape of MoonPay, which provides a simple onramp to the world of crypto. 

Uplift said the partnership will make it possible for people to invest in Web3 projects using traditional fiat payment methods, potentially opening up the exciting new world to millions of new investors for the first time. 

Uplift is the creator of what's known as a "launchpad", which provides a way for startups in the Web3 industry to obtain crowdsourced funding to get their projects off the ground. Launchpads have proven to be a big hit in the crypto world for more reasons than one. Not only do they provide an alternative to traditional venture capital funding, which can be difficult to obtain, but they also make it possible for non-accredited investors (regular folks) to invest in some of the most exciting new projects in the crypto space. 

Uplift has already successfully launched a number of exciting projects, including what's believed to be the world's first automated Web-3 based influencer marketplace, Chirpley, and the popular play-to-earn online role-playing strategy game Wizardia.

Web3 refers to the emerging, decentralized internet that's built on the blockchain and powered by cryptocurrencies. Many people see it as a world that's full of exciting opportunities, with many projects in the space viewed as having considerable potential to grow. That explains why Uplift DAO wants to make it more accessible. 

As the startup explains, investing in Web3 startups can be a bit of a challenge for new investors. These people may be unfamiliar with things like crypto and web wallets, and unsure of how to purchase the specific tokens they need to be able to invest in a new project. That's understandable, as sometimes the required tokens may only be available on a few, somewhat obscure decentralized exchanges. This availability isn't always well advertised, and that creates what can often appear to be an insurmountable barrier to entry. 

By making it possible to invest in Web3 projects on its platform through MoonPay, Uplift changes this dynamic. Moonpay is a payments provider that supports basically any kind of fiat payment, such as credit and debit card payments, bank transfers, Google Pay, Apple Pay and more mechanisms. When using MoonPay with Uplift, it will automatically exchange the user's fiat currency into LIFT tokens, which users must "stake" to be able to access its projects.  

UpLift's Growth Lead Irina Berezina said one of the project's main aims is to lower the barrier of entry to Web3 investments. "By integrating MoonPay onto our platform, this is a key step towards web3 scalability not only for us as an IDO launchpad but for the future of web3 investing," she said.

This new partnership, combined with Uplift's exceptionally low minimum investment threshold of just $100, should make the world of Web3 startups much more accessible to a vast new audience, including not only retail investors but also those who just want to experiment for the first time with a very small amount of funds. 

"Our partnership with Uplift will make it even simpler for people to get involved in financing projects they believe in and reap the benefits of the growth of web3," said Oliver Jeffcott, senior business development manager at MoonPay.