From the inception of banking, institutions have understood that they are in the business of trust. Trust is the lifeblood of banks. Capital flowing to and from bank clients lays the foundation of the sophisticated and powerful financial system.
Banks used to lay a foundation of trust through personal relationships between their employees and the clients they serve. As banking grew, it became more and more difficult to maintain these personal relationships. Quantity came at the expense of quality.
Juntos helps rebuild trusting relationships between consumers and their banks. The company's platform for Conversational Account Management enables financial institutions around the world to proactively engage their customers at scale. Using Juntos, Financial Institutions (FIs) create engaging, one-on-one, long term conversations designed to build trusting relationships. To date, financial institutions have used the platform to engage millions of customers across four continents. Juntos platform delivers a highly scalable means of proactive customer engagement while maintaining a warm, personal customer experience proven across millions of customers to build long–term relationships.
To blow life into such innovation, Dante Cassanego, the Chief Technology Officer and Head of Product, has played a crucial role. At Juntos, he oversees all aspects of product development, engineering, and data analytics.
Furthermore, Banks using Juntos to invest in stronger customer relationships have seen that translate into increased lifetime value:
– 5+ increase in NPS
– 2x – 4x increase in loan uptake
– 15% – 40% growth in deposits
– 10% – 25% growth in digital transactions
Recent product innovations have accelerated Juntos' ability to deliver conversational account management to market. For example, in January 2020, the product team deployed a "Zero Data API" that allows the platform to send SMS messages to bank customers without ever taking possession of their mobile phone number. This innovation has greatly reduced the risk and compliance issues for banks working with Juntos.
However, Banks looking to adopt Juntos must understand that building long-term relationships is a long-term endeavor. Just as in people's personal lives, relationships between banks and their customers take months and sometimes years, to reach their full potential.
To enrich its innovation with great resources, according to Dante, Juntos partners with a wide profile of banks. First, the company partners with large established banks who are leaders in their market. For example, Bancolombia, Colombia's largest bank. Bancolombia has used Juntos over six years to drive growth and engagement among key segments including mass market, merchant, and newly digital consumers. Together, Juntos has helped Bancolombia forge stronger financial relationships with more than 1.5 million customers.
Second, Juntos also partners with new-age digital banks. For example, Tymebank in South Africa, recently, launched a new financial literacy educational service to help its EveryDay accountholders navigate their financial lives amidst the COVID-19 outbreak. The new service is powered by Juntos Global's Conversational Account Management (CAM) platform. The latter's platform engages TymeBank customers in interactive SMS messaging. Accountholders receive financial literacy tips, advice, and reminders, and are encouraged to ask questions and share their experiences for customized learning and support.
Dante Cassanego is the CTO and Co-founder of Juntos. He began his career at Intuit where he was the youngest member of both the Technical Leadership Council and the Intuit Innovation Lab. During his tenure, Dante filed nine patents in five years. He was also honored with Intuit's two highest awards: The Scott Cook Innovation Award and the CEO Leadership Award.
Dante is a BS graduate in Computer Science from Stanford University and also holds an MBA from MIT.
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