Emails are part of our everyday lives, used in work and business. Emails are one of the most important ways of communication that we use in our personal life and at work. In business, an email can be used in marketing campaigns when a company wants to talk to its customers. An attractive email draws customers' attention to a product or service. As a result, it increases conversion, communicates with customers, and engages a company's audience.

So, in marketing, it is vital to create vivid emails that follow the main purposes of writing. They are necessary to promote a company and interact with the audience. It is never enough to send only text messages without any interactive elements. Customers will not notice such emails with many other letters in their inboxes.

It can be difficult for many people to create bright and engaging emails themselves. You may not have enough knowledge and skills in writing or design. You may write the necessary information without knowing how to format your emails. For this reason, you may need to use an email template builder like stripo.

Criteria to Choose an Email Template Builder

But how to choose the best email template builder?

1. Easy work with the builder

An essential criterion for choosing an email template builder is how easy it is to work with it. First, an email builder must have a ready set of formatted email templates. That is the primary purpose of a builder because you will look for ready formatting. Moreover, you should look at how easy it is to control the builder. Look for an intuitive design and clear interface that is easy to scroll. This will guarantee that you can work with the email template builder fast and easily.

2. HTML editor and advanced elements

If you are a beginner in making emails, you will not need any advanced features. You may only choose the best template and send a ready email fast. Yet, if your company needs a considered email that will aim directly at your target audience, you'll need to work more. You will need some tools that will allow you to change ready templates. So, you should consider this criterion of choice when looking for an email template builder. The best option is when you have an HTML editor to change any element you want.

3. Organizing your templates

You can choose a ready template in an email template builder or create your own. In any case, when you have many email templates, it is crucial to organize them. To do this, you can use many email template builders' content libraries. It is vital, so you should for sure look for this factor. You should also look for builders with stock libraries where you can get any template quickly. The builder needs to support different file formats. This will make sure that you can use your emails anywhere.

4. Compatibility

An essential factor in any email builder is its compatibility with different devices and editors. It is not convenient to use your email template only in the builder where you've created it. You may waste your time creating a template, and you will not be able to use it anywhere. So, when you choose an email template builder, make sure it can be opened in other editors. You should also make sure that the builder supports many file formats. Otherwise, you may be unable to use the template when contacting your customers.

5. Support and pricing

You may know at once how to work with the email template builder you have chosen. For this reason, you may need to contact customer support. They must answer you in time if you need email formatting urgently. It matters for your business, so customer support needs to answer fast. You should have a support agent who will constantly answer your questions and be reachable. What is more, you should ensure that the pricing packages are affordable for you and are not too expensive.

Conclusion

To sum up, creating a bright and engaging email is extremely important. It allows you to attract potential customers and communicate with your target audience. To create a vivid email, you may use an email template builder. When choosing a builder, you should consider whether it is easy to work with. A good email template builder would also have advanced tools like an HTML editor and tools for organizing templates. It would also work for other editors and have a responsible customer support team. So, when looking for an email template builder, you should consider these several factors.