Being digital is not the be-all and end-all of digital transformation. Nor is the usage of the term confined to the tech savvy industries. Digitization has enabled organizations to make a paradigm change in how they operate and deliver value to their customers. Harnessing the potential of digital transformation, companies have evolved into being more agile, progressive and customer centric.  

A large number of businesses have reshaped their business models, deployed game-changing technologies like Big Data Analytics, Block chain, Cloud Solutions, Chatbots, Machine Learning & RPA, to tap into the unparalleled potential generated by them and, also, emerge tech-savvy. Whether it is an organization's CEO, CIO or simply the COVID-19 that has fueled digital transformation, there is no looking back now! 

Having said that, adopting world-class digital initiatives come with their set of challenges like, budgeting, fuzzy understanding of the idea, the existence of legacy systems and the resistance towards omni-channel adaptation. Finesse recognizes these challenges and actively addresses them, making them the most trusted software system integrator to chart successful digital transformation journeys while ensuring enhanced efficiency, considerable cost reduction, business agility and profitability. 

As Eljo Pynadath, Director & CBO (Chief Business Officer) at Finesse quotes, "Finesse's journey began a decade ago with a vision to positively impact the lives of people around us by building a global system integration company that becomes synonymous to trust, in the context of digital transformation. Finesse is a pioneer in not only delivering a broad suite of technology solutions to various organizations but also in advising them in the process of their cultural transition. Finesse has seen exemplary stints of success with over 300 enterprise clients across BFSI, Education, Energy, Healthcare, Public Sector, Telecom, and Travel & Logistics, among others"

Finesse helps clients focus on their core business by providing integrated business applications, optimized infrastructure and end–to–end managed services for their technology environment and non-core business processes. The company considers training users and managing the initial inertia to new technology is equally important and thus invests time on educating customers to make a smooth transition to digital transformation. With expert level guidance and strong customer centric values deep-rooted into its approach, Finesse's solutions and services are exceptionally qualified to deliver innovative and truly digitized enterprise operations with measurable performance.  

Finesse has an expert consulting team with immense domain knowledge that helps it in orchestrating distinct strategic approaches to elevate its client's business value. Prior to digital transformation, there comes a need to re-engineer business operations. Finesse aids organizations in identifying and evaluating the specific processes that need to be re-engineered by looking at the cost and asset reduction.  

A professional team of 400 plus dedicated and skilled professionals with impressive credentials have enabled the company to beat incredible odds and win more than 50 International awards and accolades. Finesse team consists of exceptional professional leaders and technical consultants that have helped to sculpt a niche in offerings with strong insights on strategically adopting advanced technology and using it. Leveraging this competency of the organization, Finesse operates globally across the MENA, APAC and Americas, in over 10 global locations 

Equipped with excellent functional, operational, and solid technical know-how of the BFSI, Education, Energy, Healthcare, Public Sector, Telecom, Travel and Logistics, Finesse consultants' architect with the most trending transformation products and solutions currently used by global organizations after assessing the client's industry offerings. Finesse's cutting-edge technology caters to a wide range of clients from various vertical domains, guiding them to gear up for a new era of digitization.  

Finesse assists 120+ global financial institutions including 80% of the banks in UAE. Their BFSI portfolio includes solutions & services for Core Banking, API / Digital / New Generation Banking, Trade Finance, Treasury, Governance, Risk; Compliance, Regulatory Reporting, Basel III,  IFRS- 9, Credit Control; Management, Fraud Management, Multilevel Authentication, Secured App Protection, PIM / PAM, Banking Process Outsourcing & IT Managed Services, to list a few.    

In the aviation sector, Finesse has partnered with a leading regional airline to improve its operational efficiency drastically through business intelligence solutions to achieve the highest levels of sophistication. Besides, Finesse has achieved immense success in helping healthcare sectors to achieve a smooth digital transformation journey. It has also partnered with a global retail giant and has received accolades in helping the organization to attain a competitive edge by delivering awe-inspiring customer experience. Yet another classic example is where Finesse assisted a large automobile firm to get to market faster with Salesforce CRM. 

Finesse's rich digital transformation portfolio comprises of solutions & services for AI Chatbots, BI & Analytics, Blockchain, CRM / CEM, Cloud, Corporate Treasury Management, E-Commerce Enablement, Mobility, RPA, Infra & Applications Managed Services and much more. Its large pool of talent and proven global delivery model enables clients to accelerate their technology, build a radical model and robust IT infrastructure, in the most cost–effective and seamless manner.   

Its comprehensive onsite, offshore and hybrid managed support services covers proactive monitoring, preventive maintenance, SLA monitoring, asset / resource management and vendor management.  

Speaking on its digital solutions, Bobby Thomas, Delivery Head for Emerging Technologies at Finesse says, "With an objective to aid organizations in transforming their complete internal processes into truly digitized operations, Finesse has put together solutions like Robotic Process Automation that transform organizations digitally, letting their work-force focus on core tasks where customers require more attention. This allows the predictable and tedious tasks to be taken care of without any bottlenecks. This holds true in the other offerings of Finesse like Managed services and Chatbots as well."

As technology users go remote, the power of the cloud-focused technology is seeing a continuously accelerating demand as well as a rapid evolution. Today, cloud is no more a competitive advantage, it is indeed a competitive parity. 

Finesse helps its clients to align their business with technology and leverage far beyond the transactional benefits of resource outsourcing. With solutions like Business Intelligence that enable clients to analyze consumer data by considering significant business trends, Finesse help them make effective business decisions. The experience of Finesse's management has proven valuable to its clients as the Finesse team identifies and implements industries best practices and leverages on real–world experience to implement solutions that are path-breaking and assures business success to the clientele. 

Finesse is paving the way for traditional organizations to embrace cloud solutions that help them to proactively cater to the needs of their customers. The company considers each of its customer as unique and deploys tailored cloud adoption strategies that are aligned with their business objectives. Finesse believes in delivering tangible value through cloud-ready solutions, mobile devices and social media platforms. Speaking on the aspect of data insights, Samer Dilkan, Chief Technology Officer at Finesse adds, "Today, data is the force that influences decision-making. At Finesse we help our clients to analyze Data and to come up with Business Insights by leveraging the power of various tools and our tested solution approach to get the accurate decision in an easy and innovative manner."

Finesse's system integration services include the provisioning, installation, implementation, and an integration of cloud / infra, systems and applications, and onsite support services. Finesse's services are backed by its partnerships with leading global technology vendors such as Microsoft, IBM, Automation Anywhere, Salesforce, Qlik, Kyriba, Ui Path, Kofax, Equifax, Software AG and MetricStream, Capillary among others. 
Finesse's offerings help its customers to take an advantage of impeccable execution and successful delivery of all projects with zero business downtime. Its operational excellence as well as its consistency in delivering speaks of why its clients refer to Finesse as their lifelong partners. 

Looking Forward to Growth Setting Trends and Opportunities 

The management at Finesse Global believes that as digital transformation gains traction, one of the trends to look forward to is augmented reality, which is going to be a game changer in the way data is perceived. The interplay of the computer's spatial perception and human understanding of it will take brand experiences and user interaction to another level.  

The digital transformation of organization will not go beyond the level of benchmarking without Big Data and Analytics. One of the sure-shot keys to success in the coming years would be designing systems that tackle real-time data at scale and unleash the true potential of it. The company trusts Robotic Process Automation, as an innovation that would reshape IT architectures of an organization. This will empower organizations to add outcome-based revenue models than transactional metrics. The combination of IoT with predictive analytics will also be an area of focus for many organizations.  

With the onset of COVID-19, a huge number of organizations have invested in cloud technology in order to co-edit documents and work collaboratively with employees irrespective of their location. Without cloud solutions, it would have been impossible for uninterrupted daily operations to be carried out efficiently. 

The company believes it is going to be an era of hyper personalized services. In order to attain a competitive edge, it is imperative for organizations to deliver personalized services to customers. Digital transformation offers unparalleled opportunities for organizations to understand their client base and offer personalized recommendations to them by making use of customer analytics.