Rashmika Mandanna joins Nothing’s CMF as the brand ambassador. The popular Indian film actress, Rashmika Mandanna will represent CMF products that will be featured across online, print, and television commercials.
This collaboration signifies a new chapter for both the actress and the tech company as they strive to engage customers with a blend of style quotient, popularity and innovation.
“We are delighted to welcome Rashmika Mandanna to the CMF family,” said Vishal Bhola, president, Nothing India.
CMF highlights the brand's dedication to developing gadgets that are not just state-of-the-art but also provide a tailored experience for the user. The brand's approach is to produce gadgets that are aesthetically pleasing, practical, and considerate but also improving daily life.
Commenting on the partnership, Rashmika said, “I am delighted to partner with CMF by Nothing as their brand ambassador, a brand that truly reflects the culture of innovation. Discovering CMF reminded me of my own journey of starting something new and exciting. The impressive colours and unique products instantly appealed to me. This collaboration felt very natural because I love edgy designs and great aesthetics. I can't wait to join forces with CMF and produce something exceptional."
Regarding the smartphone launch, Nothing will launch CMF Phone 1 on July 8. The smartphone will feature a 6.7-inch AMOLED display, which could include a 120Hz refresh rate.
Similar to other smartphones by the manufacturer, it's anticipated to have a sleek, flat panel design with a cutout for a punch-hole. Given that it's an OLED screen, the phone could also include a fingerprint sensor built into the display.
The CMF Phone 1 will be equipped with the MediaTek Dimensity 7300 SoC, which includes 8 GB of RAM and the capability for virtual RAM expansion, in addition to 128 GB of internal storage.
The smartphone will showcase a 50 MP main camera, although details regarding the other sensors are limited.
The mobile phone will reveal a 5,000 mAh battery, which might include capabilities for rapid charging.
“CMF by Nothing embodies our philosophy of creating beautiful, functional, and thoughtful devices that enhance everyday experiences. We believe that technology should not only be innovative but also a source of joy and self-expression. Rashmika Mandanna, with her dynamic personality, vibrant edgy spirit and dedication to her craft makes her a wonderful fit for CMF by Nothing, and we are excited to have her represent our brand and inspire our consumers.” said Vishal Bhola, president, Nothing India.