Imagine being able to achieve a steady flow of potential customers coming to your business and driving revenue growth like never before. It sounds like a dream, right? But what if I told you it can be a reality, and it's all a part of having a comprehensive digital marketing strategy. With digital marketing solutions by Due North, you can ensure that your online presence is strategically managed and optimised.
In today's digital age, owning online real estate is crucial for any business looking to thrive. And no, I don’t mean buying property online - I’m talking about your digital assets. Things like having an engaging website that’s built to convert, but also so much more. Social media, Google Ads, online Maps, Google My Business profiles etcetera, etcetera, etcetera.
Think about it: Google is the ultimate real estate agent. The name Google is now synonymous with search engines - while there are numerous search engines we rarely say “I’m going to search that online”, or “Yahoo it”, or “Bing it”, it’s always, “I’ll Google it”.
So, people turn to Google when they're looking for answers, products, or services. And if you're not there, you're missing out. According to Hubspot, Google unsurprisingly owns nearly 92% of the worldwide search market share, making it the most popular and therefore, most important search engine to be on.
That's why owning online real estate on Google is so important. It's about being visible, being relevant, and being valuable to your audience. You need to be where they are.
And it's not just about being visible - it's about being relevant too. With Google's algorithm constantly evolving, you need to ensure that your website is optimized for search engines to increase your chances of ranking higher.
Moreover, with Google's increasing emphasis on user experience, your website's loading speed, mobile responsiveness, and overall user experience can make or break your online presence.
But, what does it mean to own your online real estate? It means being everywhere your audience is – on Google, on social media, on review platforms, and on every other channel that matters. It means having a strong brand presence that resonates with your audience and drives conversions.
And it starts with Google ads. Let's face it: Google ads are listed at the top of the search engine results page (SERP). And if you're not there, you're missing out on potential customers who are searching for what you offer.
With Google ads, you can target specific keywords, demographics, and interests to ensure that your message reaches the right people at the right time. With the right setup and strategy, Google ads can significantly drive your revenue growth.
But don't stop there! Leverage social media platforms like Facebook, Instagram, and LinkedIn to reach your audience where they are most active. Create engaging content that resonates with your audience and drives conversions.
And don't forget about review platforms like Yelp and Google My Business! Encourage happy customers to leave reviews and respond promptly to negative feedback to build trust and credibility.
But Google isn't just about search ads – it's also about Maps and Google My Business (GMB). For local businesses, being listed accurately and consistently on Maps and GMB is crucial for driving foot traffic and customer engagement.
It's about being visible in the local search results and giving customers a reason to choose you over the competition.
Many of us don’t put in our town name when we search, we just add “near me”, this is where maps come in. They track our location and suggest relevant businesses nearby. If your business isn’t listed on digital map sites like Google Maps or if your location isn’t listed on your GMB profile, the sites don’t know to suggest you.
And don't forget about Apple Maps! With Apple Maps now integrated with Siri and with over a billion people using iPhones worldwide, it's more important than ever to ensure your business is accurately listed.
By leveraging digital maps and GMB, you can drive foot traffic to your physical location and increase customer engagement.
And then there's SEO (Search Engine Optimisation) and organic search. This is where you want to be found for all the common questions and topics that your audience is searching for. It's about creating content that resonates with your audience, building authority and trust, and driving natural traffic to your website.
The goal is to get to the top of page 1 - no one goes past page 1 so if you’re not on it, people won’t see you.
So, when you optimise your website for specific keywords, you're more likely to attract organic traffic and people who are actively searching for what you offer. This means you'll get high-quality leads, increased brand awareness, and ultimately, revenue growth.
But how do you do this?
By creating high-quality content that answers the questions your audience is asking you’ll be creating content that you know there’s a market for. It's not just about keywords anymore; it's about providing value to your audience. When you do this, you'll start to see an increase in organic traffic, and more importantly, conversions.
At Due North, we have years of experience in creating successful digital marketing campaigns that drive revenue growth for our clients. We understand what works best for each industry we work in and tailor our strategies accordingly.
Our team of experts includes certified professionals in digital marketing who are dedicated to providing personalised service to each client. We are committed to staying up-to-date with the latest trends in digital marketing so we can ensure our clients receive cutting-edge solutions that meet their unique needs.
Our comprehensive digital marketing solutions provide numerous benefits for businesses looking to grow their online presence. Here are some of the benefits you can expect from working with us:
Increased Visibility: By leveraging our expertise in digital marketing, we can increase your visibility online, making it easier for potential customers to find you.
Improved Brand Awareness: We can help improve brand awareness by creating engaging content that resonates with your target audience.
Targeted Advertising: With our expertise in PPC advertising, we can target specific demographics, interests, and behaviours to ensure that our clients reach their ideal customers.
Higher Conversion Rates: By optimising our clients' websites for conversions, we can increase conversion rates, leading to more sales, leads, or sign-ups.
Better Return on Investment (ROI): Our data-driven approach ensures that every dollar spent on advertising generates a positive return on investment.
Expert Guidance: Our team of experts will provide personalised guidance throughout every stage of our partnership.
Ongoing Support: We offer ongoing support to ensure that our client's online presence continues to evolve and improve over time.
Owning online real estate is a necessity for your business. And with Google as the new virtual real estate agent, if you're not visible, you're missing out. But it's not just about being visible – it's about being relevant, being valuable, and being found for all the common questions and topics that your audience is searching for.
By implementing a comprehensive digital marketing strategy that includes Google ads, Maps and GMB, SEO and organic search, you'll be well on your way to driving revenue growth and attracting new customers to your business. It's time to take control of your online presence and own your digital real estate.
And remember, the key is to be everywhere your audience is – on Google, social media, and more.