A few years ago, industry experts debated the role AI might play in various business sectors. Most of their comments were projections and theories. Not anymore. OpenAI has dramatically altered the business landscape, and its API is changing several products.

The sales demo world is no different. Walnut, a leading interactive sales demo platform, has announced the launch of a new product suite, 'Ace'. The new product suite integrates with OpenAI's tech, Gmail, Slack, and more to help sales professionals close more deals and gain insights into their workflows.

The launch comes at the right time for Walnut as sales teams worldwide are prioritizing efficiency and time management, in light of the economic downturn. 

Walnut brings further innovation to the market

Walnut Ace leverages OpenAI to boost story script writing within its platform, saving sales teams an immense amount of time. 

Practically speaking, OpenAI creates insightful scripts on top of demo guides, creates presenter notes, and even answers any prospect questions during self-guided demos via a responsive chat. This versatility goes a long way toward freeing a salesperson's time to focus on deep customer issues that close a deal.

By eliminating tedious work like writing scripts, OpenAI's tech removes even more barriers for salespeople looking to close more deals in their pipeline. Given OpenAI's ability to generate text, it is a key ally in answering prospect questions and summarizing information too. 

As a result, the very structure of a product demo meeting could change. Time will tell how these changes play out. However, the addition of OpenAI to Walnut's product suite highlights the innovation the Tel Aviv-based company is bringing to the market.

OpenAI is changing products

On the surface, OpenAI's tech looks like a chatbot that replies to user-generated prompts. However, its applications have made it nothing short of revolutionary for product design. Currently, its most well-known use lies in generating written content that does not need much creativity.

For instance, summaries of text or research-based information-round ups are some of its biggest use cases. An alternative use case is generating templated contracts that do not need much customization. For instance, a business that needs a liability waiver form can use OpenAI to create a document without spending thousands of dollars hiring a lawyer.

Crafting emails and integrating OpenAI into customer support roles are two further use cases. These are as simple as asking chatGPT to draft an email for a situation ("write an email explaining why I'll be late for work to my manager") and leveraging its API to answer simple customer questions.

While AI is currently present in a few chatbots, none of them are as smart as OpenAI. The algorithm can generate far more text based on the library of information it is provided compared to existing AI bots. The result is less burden on human customer support operators and more efficiency in these workflows.

Walnut's use of OpenAI in answering prospect questions is an example of the algorithm's chatbot-like usability. A salesperson can now theoretically send a prospect a demo link, remotely monitor usage, and help the prospect experience the product freely. Often, sales demos can feel like guided tours, with reps showcasing features that are bound to work.

However, with OpenAI's assistance, reps can open the product to exploration, removing any lingering doubts in prospects' minds and ensuring their questions are addressed throughout the journey.

AI integration is key in B2B SaaS

As AI's abilities evolve, algorithms will increasingly play a critical role in B2B SaaS. From eliminating clerical or tedious tasks to predicting potential bottlenecks in processes, AI is set to revolutionize products across several niches.

Microsoft's recent announcement of OpenAI's integration with Bing search is a game-changer for SEO. A chatbot-like interface is set to summarize information instantly without the user having to click individual results. AI has been in gestation in other sectors that experience intricate workflows, such as the supply chain.

Whether designing delivery routes or predicting bottlenecks, AI is critical to product development in the supply chain. Predictive AI is still in the research phase. However, as the rapid rise of OpenAI proves, AI and ML algorithms can mature quickly and start assisting their human operators with several use cases.

AI is the key to innovation

As Walnut's strategic move to incorporate OpenAI in its Ace product suite shows, leveraging AI is the key to delivering a great product experience. Without it, a product is likely going to feel analog and out of place.

Time will tell how AI develops, but for now, there is no doubt that AI is ready to transform several industries.