Meta Platforms Inc. is introducing new artificial intelligence (AI) tools designed to make video creation easier and more dynamic for advertisers.
The tech giant’s latest initiative allows marketers to turn static images into video ads using generative AI, providing advertisers with a fresh way to engage with users who are increasingly spending their time consuming video content.
These new generative AI features will be available to a broader audience, according to the company’s announcement. Advertisers can now create video ads from scratch and automatically adjust the size of the videos for different platforms.
Meta’s new AI video tools are part of the company’s larger push to encourage more video content on its Facebook and Instagram platforms. With the growing popularity of video formats, particularly short-form videos like Instagram Reels, the company is giving marketers more tools to keep up with user preferences.
One of the most prominent features Meta is rolling out is the ability to generate videos from static images. Advertisers will no longer need to rely solely on pre-made video content; instead, they can upload images and use Meta’s AI tools to automatically generate engaging video ads. This feature could be a game-changer for smaller businesses or brands with limited resources for video production.
Meta has been working hard on enhancing the ability of advertisers to use its AI. It has added features to help marketers auto-generate text, images, and now videos.
The company has also employed the technology to help firms capture and reach out to audiences suitable to them based on user information and preferences.
It has been reported that most of its advertising AI tools have been utilized by marketers with over 15 million ads made last month utilizing generative AI.
This turns more focus to an area where Meta has promised growth which is the adoption of AI in advertising focused more on user experience and less on the ad creation process. Obviously,
Meta intends to gain more specific time that users spend on the company’s application by facilitating marketers to produce video content. Hence, more advertising revenues will be accrued.
Video has become an increasingly important format on both Facebook and Instagram. Meta revealed that 60% of users’ time on its platforms is now spent watching video content, indicating a shift in how people engage with social media.
Meta’s next stage in the digital advertising revolution is its recently unveiled AI video creator tools. In allowing advertisers to utilize generative AI to create and edit video ads, Meta eases brand’s burdens which helps in keeping the audiences more active and updated with quick impacting video ads.
With video becoming a dominant fixture of social media platforms, these advancements are critical to the interactions between brands and their target audiences. Considering the objective of making it easy to create ads and interact with users, It can be anticipated that Meta’s incursion into video advertisements machinery will change the course of digital adverts.