We've all heard about website traffic – how many people click on your website, how they come across your website, and which pages of your website are the most popular. But most people don't really understand much more than just the basics.

In reality, your website's traffic plays an important role in your business's performance, and the more you understand it, the more you can use it to improve your business's performance. That's why we've put together a list of things you need to understand about your website's traffic.

Is all website traffic good?

Most people assume that the more traffic your website gets, the better. This makes sense – after all, it would appear that the more traffic your website gets, the better it will perform.

And while that is true, what you need to understand is that not all website traffic is good. And not all of it is accurate, either. For example, if you and others in your business are constantly checking your website, it may appear like it's getting a lot of traffic, but those numbers aren't accurate. Similarly, things like click fraud also exist, which isn't a good form of traffic. Luckily, services like Lunio can help with that.

How can you measure it?

There are many ways to measure your website's traffic. You can often see it on the website itself, as well as on free tools like Google Analytics. There are also paid services that give you more insight as well as more accurate insight into your website's traffic. Before you decide how you want to measure your website's traffic, you need to determine what exactly you want to measure: do you want to see where your traffic is coming from, which pages people visit most, or something else entirely?

You can then use this information to create charts to see changes in your website traffic over long periods.

There's also the option to show your traffic evolution to your visitors for various reasons. To do that, you can export the data from GA and add it on a WordPress tables plugin like wpDataTables to create a dynamic chart that you can embed in your WordPress site easily.

How can you increase it?

The reasoning behind wanting to increase your website's traffic is simple. The more traffic you have, the more chances there are to turn people into paying customers.

The best way of increasing your website's traffic is simply to work on your website's marketing. There are many ways of marketing, so try a few to see which ones yield the best results. You can also click here to learn more about a few of the most effective marketing strategies.

Why is it important?

As mentioned, understanding your website's traffic is incredibly important and helpful . . . but you may be wondering why that is.

Firstly, it can help your sales team understand whether your sales platform is effective or not. And once you understand where your traffic is coming from, your marketing division will have a better idea of which campaigns are working and which ones aren't. The traffic will also be able to give you insight into which pages on your website are performing well and which ones aren't so that you know which areas of your website need more attention.