Sentiment analysis is a powerful marketing tool that'll help your teams understand consumer emotions about your marketing campaigns, product recognition, brand reputation, customer loyalty, customer satisfaction, and more. Here are the top 10 free sentiment analysis tools that businesses are supposed to adopt in 2022.
Talkwalker's Blue Silk™ AI-enable sentiment analysis tool gives you an instant overview of your brand online. It's a social media search engine that offers extensive coverage of social networks – including news sites, blogs, and forums. Its launch was timed to coincide with the upcoming Pride month. This new set, inspired by the rainbow flag adopted by the LGBTQ+ community, went viral with 41K engagements. Check out the virality map from Talkwalker Analytics…
HubSpot's Service Hub offers a customer feedback tool that evaluates survey responses to detect positive or negative intent. Using Net Promoter Score® – NPS – it determines whether a customer review is good or bad, then ranks them according to sentiment.
RapidMiner unites data prep, machine learning, and predictive model deployment. A data science software platform that provides text mining to help brands perform sentiment analysis. Online reviews and social media posts can be analyzed, plus official publications and documents. Brands can identify trending topics that are buzzing with consumers and customers, collect feedback on product launches, and find new areas for business expansion.
This is a cool freebie for Twitter sentiment analysis. Type in your keyword and the Tweet Visualizer pulls out recent tweets for the past week. Note that the time range is shorter for more popular subjects.
The sentiment analysis API implements a detailed, multilingual analysis of content from several sources. Determining if it displays positive, negative, or neutral sentiment – or if not possible to detect. Phrases are identified with the relationship between them evaluated. This identifies a global polarity value of the text.
A real-time search platform, that while basic, monitors 100+ social platforms including FriendFeed, YouTube, Digg, and Google+. Plus, blogs and news sites. It aggregates user-generated content, allowing you to track and measure what consumers are saying about your brand.
This sentiment analysis tool uses computational linguistics and text mining to identify the sentiment behind the text. It's a free sentiment analysis tool, so it has its limitations. It doesn't get sarcasm at all. But, give it a go, it's fun. It was trained with a collection of 8000+ samples of text and works best with American English post-1990. You need to remember that it judges the overall sentiment score, so regardless of length, it considers the entire sample.
SentiStrength is a free sentiment analysis tool for academic research. Although, you can apply and pay for the commercial Java version or a license for the online version. The free tool runs on Windows only.
Real-time search engine for Twitter, Facebook, Youtube, Instagram, Tumblr, Reddit, Flickr, Dailymotion. and Vimeo. Includes filtering options that include post type, social channel, and sentiment. Each result has a color-coded button indicating positive, negative, or neutral sentiment.
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