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Revolutionizing Social Media With Robot Influencers

Astha Oriel

With new technologies advancing everyday in human life, Humanoid Robots are creating buzz in Social Media.

he series Black Mirror is all about using Artificial Intelligence to create new avatars that can carry out operations like humans. It presents an alternative universe where humans are replaced by Robots.

Humanoid Robots are not new to human civilization. Its history dates back to 1495 when Leonardo Da Vinci designed a 'humanoid Robot" known as Leonard's Robot, which operated using several pulleys and cables that could stand, sit, raise its visors and move its arms.

However, the first real Robot known as "Elektro Robot" was created by Joseph Barnett in 1937, who was capable of performing 26 different routines including walking, talking, counting, and smoking.

Humans encounter Artificial Intelligence on a day-to-day basis. From the manufacturing of AI-based products to everyday usable appliances, Artificial Intelligence is directing almost every aspect of human life.

A report released by Mckinsey Insight states that by the year 2030, Robots will replace 800 million. So, it is no surprise when the AI is applied to Social Media, to introduce Robot Influencers, who display Human-Like Behaviours. But what are Robot influencers and how are they affecting human influencers on social media?

Android and Humanoid Robots

Humanoid Robots display Human-like behavior. Categorized as a male Humanoid called Android and female Humanoid called Gynoid, it is administered by Humanoid Science.

A report by MIT, authored by Hiroshi Ishiguro states that humanoid Science forms the basis of synergistic intelligence. With the expected effects over the brain, neuroscience, cognitive science, and developmental psychology, synergistic intelligence emerges through the interaction between the environment.

Synergistic intelligence paves the path of a new design that amalgamates human-like robots and human-related science. It utilizes Cognitive Developmental Robotics, which aligns self-developing structures inside the brain of robots and environmental designs, and aims into actual programming languages and implementation for high-level control programs for autonomous systems.

On the other hand, Androids display human-like appearance and are supervised by Android science, which displays an interdisciplinary framework of robotics engineering and cognitive science. Android science enables the sharing of knowledge about the development of androids and understanding of humans in cognitive science.

Android robots use actuators, governed by 3D-motion-capture-system, represents, conscious and unconscious movements such as chest movements and movements of arms and legs respectively, and generates facial expression.

Hiroshi Ishiguro, concludes that appearance and behavior are imperative for a cognitive science tool to be successful. The Android robots thus display both human-like behavior and human-like appearance to be used as Robot Influencers in social media, apart from its many other applications in day to day life.

Improving Creativity through GAN

Another technology that has been successful in the popularity of Bot Influencers is the use of Generative Adversarial Networks.

report states that GAN allows the AI to generate different versions of the database by learning from its existing ones. It pairs two AI systems together, where one system creates whereas others provide outcomes, learn from the experience, and improves the quality of results.

Successful Robot Influencers

Shudu, with 2.6 million followers is the world's first Digital Model. Developed in 2016, by a London based Cameron- James Wilson, Shudu is created using 3-D digital animation. Having collaborated with brands like Bahmain, Calvin Klein, and Dior, Shudu has also graced the magazine covers with celebrities like Kim Kardashian and Bella Hadid. It generates an income of $US10,000 to $US15,000 which is four times more than that generated by many human influencers.

Lil Miquela is another successful bot influencer with a 2.6million follower database. Developed by Trevor McFredies and Sara DeCou, it received $US125 from investors. The Bot identifies itself as a change-seeking Robot and has also landed a job at Dazed Magazine as a contributing arts Editor.

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