OSAI, a sports technology company, was founded with a vision to transform sporting experiences with disruptive technologies. OSAI solutions transform data into real concrete value that not only helps its B2C clients but also adds value In B2B revenue streams. The company aims to enable the big data revolution to solve the most demanding analytics, visualization and, data-driven problems, with uniquely optimized systems that have no comparison in today's market proposal. OSAI has designed and developed new revolutionary sport technology solutions that can help betting companies, bookmakers, professional sports bodies, rights holders, coaches, players, and all those who are involved with the business of sports.
Within a few months since its launch of the Go-to-market strategy, the visionary approach has helped the company to grow to one of the most innovative and promising companies in the industry and now has clients from Australia, Germany, UK, Ireland, Russia, and India.
Nish Sehgal, the Global Managing Director of OSAI, leads the company from the front and has more than 19 years of varied global experiences in mid to large-scale projects. A business management graduate and with certificates from Duke University and the University of Lausanne, Switzerland, for the last 19 years, he has been involved in launching new sports properties, opening up new market segments, creating new revenue streams, and developed successful new sports businesses. Nish, through its extensive business network and with OSAI cutting-edge new technology, is scaling up the OSAI business and taking the sports industry to the next level. He is also influencing the young generation into the sports business by volunteering as a guest lecturer to several international universities and also a mentor with Advisory Singapore.
Roman Garin, the CEO of OSAI, is focused on making sports better with his deep technology skills viz. development of neural networks and computer vision. Roman is focused on making sports better and from his experience. He would like to increase objectivity and enhance the sports industry with the power of Artificial Intelligence (AI) and Computer Vision (CV). Roman firmly believes in "creating value with artificial intelligence" and collaboratively work to solve real problems. He is known for providing valuable inputs to the development of projects with his strategic product view and solid technical experience.
The combination of sports technology and sports business in leadership is hard to witness and this exceptional partnership between Nish & Roman has helped OSAI to secure clients from across the globe. Here is an exclusive conversation with Nish Sehgal who is determined to scale up OSAI further in the global market with his partner, Roman Garin.
With major disruptive technologies such as Artificial Intelligence and Computer Vision, OSAI solutions add value to B2B revenue streams and B2C clients by transforming real-time data into real concrete value. OSAI has an objective to enable the Big Data revolution by solving the most demanding analytics, data visualization, and data-driven problems with uniquely optimized OSAI solutions. The cutting-edge sports technology engages betting companies, bookmakers, professional sports bodies, rights holders, coaches, players, and others in the sports industry. The company has a diverse set of clients' databases from multiple international countries such as Australia, Germany, the UK, Ireland, Russia, and India. The launch of the go-to-market strategy has an immense contribution to the growth of the company as one of the most innovative and promising companies in the sports industry.
For the past 19 years, Nish is guiding clients in seeking the subject and medium that best fits their unique identity to produce top-notch outcomes. Being an inspirational executive, Nish is equally passionate about sports, data analytics, and delivering exceptional technology solutions to his clients. He is scaling OSAI to the next level for the sports industry through his extensive business network and impressive stakeholder management.
Roman Garin, the Director at OSAI with over 15 years of IT experience, is focused on transforming sports by considering cognizance of multiple issues with human factors. He has observed that there is a need to bridge the gap in the referee's subjective point of view. This gap contradicts the sports' motto of "Citius, Altius, Fortius". Roman believes in creating value with Artificial Intelligence and Computer Vision to enhance the sports industry while solving real problems.
The partnership between these two exceptionally talented individuals, Nish and Roman, has helped OSAI to secure global clients through advanced sports technology and professional leadership in the sports industry.
The enigmatic duo believes that a solution delivery model should foster a culture of innovation that aids in the business approach of 3Cs— Co-innovation, Co-investment, and Collaboration. OSAI focuses on designing and delivering solutions with the 'value' for the positive business outcome of the users as well as the stakeholders. 3Cs can enhance customer experience with new looks and seamless backend integrations in real-time. Co-innovation includes joint IP sharing in revenue or zero-cost development, Co-investment involves acquiring new businesses and growing existing ones with the proposition to share in revenue and equity positions, and Collaboration includes joint planning and execution of the Go-to-market strategy with a detailed focus on target account base, project or services outsourcing model as well as fixed bid projects.
Global clients prefer OSAI betting solution because the whole process is cost-saving and increases the accuracy rate without any human intervention. The trending talk in the sports industry is about OSAI AI and CV-powered Table Tennis solutions that gather in-game data in real-time and produce data analytics. These match data analytics influence several coaches and players for a performance boost by capturing the weaknesses that need to be improved. The real-time data is transformed into mixed reality to showcase the live results. OSAI solutions utilize GPU-accelerated neural networks to process video frames that were captured by a high-frame-rate industrial camera. OSAI has successfully designed and developed this GPU-accelerated neural network to provide disruptive business solutions to global clients.
Nish elaborates that the strength of OSAI solutions is generated from its technical expertise, new-age disruptive technological solutions as well as dynamic leadership. The role of aligned teamwork is crucial for OSAI to enter into new market segments and provide solutions to nuanced problems with cutting-edge disruptive technologies. The aligned teamwork addresses the barriers transparently to the global clients and the company to effectively maintain a strong customer relationship with long-term partnerships.
Every team leader should be highly energetic, passionate, and resilient with higher emotional intelligence. He also considers that a transformation leader should gain sufficient knowledge of passion, fear, weakness, and strength about other team members. The combination of empathy, resilience, innovation, and a growing mentality always tends to show dynamic leadership power in transforming challenges into golden opportunities.
Roman considers execution to be the key to innovation. Dynamic leadership means to make a plan, stick to it, focus on execution, and is necessary to learn to say no to people who are not directly involved with the specific business. Irrespective of magnitudes of opportunities, the primary goal is to efficiently deliver to clients with full diligence. It is very important to empathize with customers by listening carefully to their challenges for a better understanding of the business objectives.
Nish is excited for OSAI to grow and evolve to be a complete Artificial Intelligence and Computer Vision-powered sports technology solution provider worldwide. OSAI is set to transform the sports technology industry in the next five years by helping businesses to achieve more with smart real-time information. The sudden hit of the coronavirus pandemic has a massive effect on people involved in the sports industry. 2021 is an effective year post-pandemic due to the introduction of a technologically advanced approach in all fields of sports to move forward. The key factor of boosting the growth of the sports technology industry is the increase in the utilization of Virtual Reality by athletes and professional sports teams. Nish explained that the global sports technology market was valued at US$17.9 billion in 2021 with a high expectation of reaching up to US$40.2 billion by 2026 at a CAGR of 17.5% between 2021 and 2026. Several professional sports bodies across the world have adopted modern cutting-edge technologies such as sports data analytics, wearable devices, and many more to boost team performance as well as enhance fan engagement with smart infrastructures.
OSAI already has specialization in three sports but is considering expanding the number of promising sports such as basketball, snooker, tennis, and badminton. OSAI will soon launch a mobile app for Table Tennis coaches and players who can directly record their games to receive a high-performance report in real-time. There are multiple eSports titles on the pipeline for which OSAI will provide solutions too. OSAI has extensively invested in betting and looking for further enhancement in offerings.
Entrepreneurship is a journey worth trying with a clear vision and an attitude of gratitude. Celebrating the smallest wins and milestones can boost up the confidence and conviction to get motivation for the dynamic future.
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