Apple and Facebook seem far from resolutions.

Controversies also play a strong factor to fuel the reputation of renowned companies and giants. The same is the case with Apple and Facebook. Reports have it that the conflicts between Facebook and Apple are continuous and continuing. However, in recent days, unknown information has surfaced saying that the cataclysm between the two companies dates back to the time when Steve Jobs reined Apple.

Analytics Insight takes a chance to dive deep into the matters.

Interminable Law Suites 

The recent lawsuit against Apple is the accusation to slow down the performance of their older devices to encourage its customers to purchase the latest products and batteries. Reuters has reported that Apple has agreed to settle the dispute by paying $25 per phone to its customers, which still needs to be approved by U.S. District Judge Edward Davilla. Preceded by other such lawsuits like that of Samsung on making and designing smartphones, Apple seems not to be having riddance from the rocky patches.

A range of emails surfaces Apple's incompatibility with Facebook. This conflict is based on the App Store. Facebook alleges Apple for hindering its launch of a Facebook Gaming App named 'Farmville', a game where the players could tend their gardens from their Facebook accounts, for Apple devices. Sheryl Sandberg, COO of Facebook has expressed her disappointment on the matter as she says that the gaming part had to be obliterated to be properly functional for iPhones and iPads.

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Exhuming the Fossils: The Unearthed Emails to Pivot the Controversy 

A series of old emails, now unearthed, reflects the antique nature of the perpetual upheaval between Facebook and Apple. It also mirrors the reason why the launch of the Facebook app was delayed for apple devices. Apple had launched its iPad in 2010 whereas it took Facebook over a year to make its entry into the device. Facebook launched itself on iPad in the year 2011.

Additionally, Facebook's accusation of Apple dominating and manipulating the application store functions strengthens the earlier accusations on Apple in making constant attempts in tampering with its contemporaries.

The matter takes an intense controversial turn when an email from the former software head of Apple Scott Forstall reveals a contradictory reaction of Mark Zuckerberg in an expression of agreement with Scott's proposal to avoid 'embedded apps' for iPads.

Scott also has disclosed the kind of compromises Facebook was expecting from Apple. From omitting a directory of apps to wanting Apple to allow its users' post news feed related to apps, Scott accords that most of these expectations are unreasonable for Apple to meet.

Rewinding the current scenario, Tim Cook, functioning as the CEO of Apple will counter Facebook's ad campaign that demotes Apple's user privacy, saying that it is unhealthy for small businesses. This accounts for yet another extension of the preceding factors that promote the unrest.

Allegations also are that Facebook, ritually, tries to violate Apple's app store policies.