let's check out here how AI is set to shape the future of business and marketing?

As the well-known proverb goes, "Necessity is the mother of invention." The last few years have seen a rapid advancement in artificial intelligence (AI), but how is AI set to shape the future of business and marketing?

Do We Need AI in Business?

Many benefits of AI in business have already been demonstrated. For example, it provides real-time data analytics allowing for better and faster decision making, better customer experience, and most importantly, increasing profits. Some emerging trends of AI in business that are already becoming the norm are digital marketing automated tasks and smart devices, just to name a few.

Despite the massive success of AI, there remains untapped potential, in part due to the discomfort of business leaders and employees with the adoption of new technologies. Whether in our personal lives or business practices, how we embrace technology has a lot to do with our technological age. A recent ExpressVPN quiz that calculates your technological age was based on real-world statistics and explores how different demographics engage with devices and technology to varying degrees. Whatever your technological age, embracing change needs to happen both on an individual and organizational level for the successful and natural progression of utilizing AI in our business practices.

Source: Pixabay

How Will AI Shape Marketing?

In particular, AI has massive potential for digital marketing to increase profits and save on costs. Advanced AI gives marketing agency's the ability to produce targeted, interactive intelligence advertising. Machine learning through AI works by making predictions of future outcomes based on historical data. Many of the applications and programs we use every day are already trying to predict your behavior and provide information and recommendations based on this data.

The scope for digital marketing agencies is massive, from automating time-consuming tasks to collecting and analyzing massive amounts of data to learn about clients' needs. These technologies, although very impressive, are still at the beginning stages of what the potential uses and benefits could be.

Source: Pixabay

What Does the Future Look Like?

Artificial intelligence and robotics are being hailed as the solution to the current massive global labor shortage. There is much debate about whether the benefits outweigh the potential downsides that AI labor will bring. Jobs that AI-powered robots could take over include copywriting, customer service, coding, and many more.

The not too distant future looks a lot like our favorite science fiction movies, with self-driving cars and advanced robotics already all in development. One sample of what the present and future look like is DeepMind, the cutting-edge AI company. DeepMind technology is not pre-programmed but rather works by compiling inputs and learning from experience. This technology famously beat world champion Go player Lee Sedol, proving that it could not only learn incredibly fast but beat the best human. This AI tech has since been adapted to be used in healthcare and has many demonstrated benefits. Artificial intelligence and machine learning are exponential and will have mind-blowing functions in the near future.