Emojis also reach far beyond communication they've crossed over into pop culture as well

Emoji are not only an incredible workplace tool. They may transform your future consumption behavior also. Emojis also reach far beyond communication they've crossed over into pop culture as well.  Face with tears of joy is consistently the top emoji of both male and female users globally. Male emoji users' second favorite is thumbs up and females' second favorite is rolling on the floor laughing face. the emoji-based promotion gave women an opportunity to express themselves and their unique style and personality.

Software super-company Adobe published its first-ever Emoji Trend Report, where it surveyed 5,000 U.S. emoji users to uncover the important role of emojis in digital communication. The report shows that 57 percent of respondents were willing to purchase an item using an emoji, with Gen Z and Millennials significantly more likely to do than Baby Boomers. Generation Z, colloquially known as zoomers, is the demographic cohort succeeding Millennials and the preceding Generation Alpha. Some 80% of the people surveyed in Adobe's report "believe that people who use emojis are friendlier and more approachable and that sentiment extends to brands as well.

Role of emojis in digital communication:

Emojis help us convey nuances we don't know how to explain with words. While global users do believe inclusivity for emojis has improved, age, culture, and race/ethnicity are the top emoji categories that users want to see inclusion expand in. They help us be more concise while still allowing us to express our emotions. And, above all, they make words more fun to look at. Emojis are most used by global users to communicate with friends (80%), significant other/partner (51%), and siblings (41%).

Male emoji users were also found to be more likely to make a purchase using an emoji than female emoji users. Users have more fun engaging with your content and you begin to gain their trust" when using emojis. using emojis in Facebook posts increases likes by 57%, comments by 33%, and shares by 33%, Tweets that feature at least one emoji can boost engagement by as much as 25.4%, and Instagram averaged 47.7% more interactions than those without any.

Consumers rank takeout meals as the most desired item to purchase via emoji per the report, following clothing and streaming services. Using emojis in the company's social media posts helps to humanize the brand and provides an invaluable way to engage more with both prospects and current customers. The trend around consumers purchasing products with emojis is seen across various platforms. Perhaps the most interesting part was how emojis help users express themselves to potentially encourage two-way communication with brands.