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Does Tesla’s Self-driving Robotaxi Initiative Align with Environmentalism?

Aishwarya Banik

Tesla's sustainable leadership style has become a paradigm for businesses trying to obtain a competitive advantage while also safeguarding the environment.

Tesla has long mastered sustainability and environmental stewardship as a leading carmaker in the electric vehicle industry. With Full-Self Driving technology progressing at a breakneck pace, the topic of sustainability arises. Tesla has just recently updated its features with "over-the-air" upgrades and has been working on innovations. The presence of Robotaxi features means that the vehicle will run more efficiently and consume less energy per mile than before.

"As we enhance our technology and powertrain efficiency, Tesla vehicles' energy efficiency will continue to increase," Tesla noted in the Impact Report. Of course, breakthrough new product discoveries, battery chemistry advancements, and even supply chain and production buildout savings might ultimately translate to higher efficiency in Tesla's automobiles.

Tesla's Robotaxis will surely help to improve car efficiency by driving more cautiously and consistently than a human driver. Human drivers still like feeling the quick torque of a Tesla, as well as the remarkable handling as the electric car navigates a tight bend. Even though these are entirely typical habits, they reduce driving efficiency, and Robotaxis, when employed in a far broader meaning than many of us believe, will only help Tesla maintain its position as the most efficient EV manufacturer on the market.

The fact that Tesla is a majority-minority firm, with 62 percent of its US staff coming from underrepresented groups, was highlighted in the company's 2021 Impact Report. Tesla's Diversity, Equity, and Inclusion team, which champions DEI in the company's business and in the communities where it works, made this possible.

Tesla further stated that the firm continues to be appealing to job seekers. Tesla received 3 million applications in 2021 alone, indicating that public enthusiasm for the company's objective to drive the world's transition to sustainable energy is at an all-time high. Tesla stated that it will continue to enhance marginalized populations' access to recruiting possibilities by forming community alliances, promoting training programs, and other means.

Tesla's goal for the Robotaxi fleet has always been to change the way people think about car ownership. Tesla owners will ultimately be able to leave their car alone for a whole shift of ride-hailing, allowing a $40,000 side venture to generate an extra American basic wage while they sleep.

Tesla has previously set high hopes for the Robotaxi fleet, but deadlines have frequently fallen short due to the automaker's inability to solve the complicated riddle of completely autonomous driving. With that said, Tesla has undoubtedly made significant progress in its pursuit of a self-driving vehicle. It has increased its FSD capabilities outside of the United States, as well as its Beta testing capabilities.

Rather than focusing on short-term goals and immediate growth, as many traditional car companies do, Tesla decided to take a big picture approach from the start, focusing on two important sustainability imperatives: the transition to a carbon-neutral economy and the urgent need for a new sustainable transportation business model based on zero emissions. The majority of current government rules require manufacturers to improve their energy efficiency and lower their engines' environmental imprint. In other words, the regulator is requiring automakers to develop vehicles that emit less pollution and require fewer energy resources.

This "minimalistic" approach did not sit well with Tesla because its primary goal was to mitigate rather than solve environmental issues. Rather than focusing on causing less harm, Tesla's strategy is to focus on increasing value for its customers and society at large. By concentrating on renewable energy, Tesla hopes to "accelerate the world's shift to sustainable energy." The business's mission is to "build the most appealing automobile company of the twenty-first century by accelerating the global transition to electric vehicles." Tesla was developed with a long-term business plan and a built-in awareness of social expectations in mind.

Tesla has had its share of setbacks too. In May 2016, an automobile running in computer-aided mode (autopilot system) was involved in a deadly accident in Florida, killing the 40-year-old driver. However, the US National Traffic Highway Technology Administration (NHTSA) has discovered no flaws in the system, indicating that Tesla's autopilot-equipped vehicles do not need to be recalled. Tesla continues to improve its systems while keeping an eye on the big picture and the future. And this approach to sustainable leadership is becoming a paradigm for firms that wish to compete in the market by making long-term profits while protecting the planet's resources and contributing to the creation of a sustainable society.

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