After the pandemic, digital transformation strategies got a boost and traditional work culture turned into a remote/hybrid work model. Generation Z is starting to work in this new environment. Those born after 1997 want to start their careers and know none other than the flexible, tech-first approach accelerated by the pandemic. The 'great resignation' has proved that it has become difficult to retain employees in the meantime. Workers have realized how work should look ahead – flexible, engaging, and fulfilling. And that's exactly what Gen Z expects. And one such technology is Cobot.

A tech-focused future

A collaborative robot, also known as a cobot, is a robot that is capable of learning multiple tasks so it can assist human beings. In contrast, autonomous robots are hard-coded to repeatedly perform one task, work independently and remain stationary.

The rise of workplace robotics

The good news for Gen Z is that process automation has been at the forefront of the digital transformation journey for countless companies. In fact, in 2020, six out of 10 UK firms had already adopted this technology. Whether it is automating human resources processes, marketing, sales, or general materials management – ​​to name a few – streamlining business operations has been critical to driving efficiency and productivity in this time of change.

This will make businesses more attractive to new recruits. Why work in a company with outdated processes and boring administrative tasks that don't thrill them, when you can work for an organization that uses Cobot technology?

It is precisely this innovation to attracts Generation Z to the future of work.

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