Apple CEO Tim Cook announced that the company had hit a quarterly record for iPhone sales in India

Apple's business is thriving in India. The business's revenue in India reached an all-time high of $5.5 billion in the second quarter of 2023. In comparison to the same quarter previous year, this was a 23% increase.

Strong sales of the iPhone were the primary factor in the positive performance. Tim Cook, the CEO of Apple, reported "robust sales of the iPhone" in India during the quarter. He added that the new retail locations for the company in India "exceeded our expectations." India is one of the markets for smartphones that is expanding the quickest in the world, so Apple's expansion there is crucial. India became the second-largest smartphone market in the world in 2022 after experiencing a 27% growth. 

India, known for its budget-conscious customers, has always presented difficulties for Apple because of the high cost of its products. Apple's performance in the nation has been boosted by recent attempts to provide competitive pricing, financing alternatives, and localised marketing campaigns. A wider consumer base has been drawn in thanks to the availability of inexpensive iPhone models like the iPhone SE and iPhone 11, as well as appealing trade-in deals.

In addition, Apple's updated supply chain and production tactics have helped it meet India's demand for iPhones. Apple has been able to avoid considerable import expenses, lower prices, and abide by Indian government restrictions for local sourcing by producing select iPhone models locally.

Tim Cook emphasized that the positive reception of the iPhone in India confirms the market's strategic significance for Apple's future expansion. He added that Apple is committed to growing its market share in India and is doing so by putting money into regional production, channel alliances, and retail infrastructure.