Are you struggling to seen any growth or improvement on your TikTok account and want to know how to change that? Have you ever wondered how businesses managed to target their audiences through their marketing so well and you just can figure it out?

The mega popular social media app TikTok is a fantastic way to grow you brand, but if you don't know how to use analytics you may struggle a bit. One of the most important tools used by brands on social media today is analytics, which provides them with insights into their follower's behaviour on the platform in order to improve engagement and reach new audiences.

TikTok has risen in popularity over the past year as a result of its unique features that make it perfect for sharing short videos among friends, but many don't realise that there are plenty of ways for businesses to take advantage of this innovative new medium too. If you are new to social media and you are not sure what you should be doing, using analytics might be a challenge, so here is a guide to understanding them and how they can be used.

Are analytics important?

Analytics are a crucial part of the development stage of the business social media marketing strategy. of course you will need to have some base data meaning you will need to have at least a bit of content out there for people to see in order to make your first evaluations of the analytics. Analytics are so important when it comes to the social media marketing strategy because they can help a business figure out exactly what kind of content they should be posting to be reaching their target audience, if they should use a growth service like TokUpgrade to TikTok followers, what kind of content their target audience will engage most with, what time are Est suite for posting in order to reach your target audience and so much more.

Without analytics, it's like shooting blindly and you will never know if your account is actually successful or not, or how you can adjust your content to be suited to your audience.

How to access them?

Finding you analytics on TikTok is extremely simple and there is nothing complicated at all. If you are just wanting the basic analytics you can just click on your profile picture and then select analytics. However, if you are wanting a more in-depth look into your analytics you will need to switch to a pro account. Here you will have access to so many different aspects of you analytics that will help inform you on how to adjust your content in order to gain success. In order to switch to a pro account there are a few minimum requirements that you will need to meet but they are nothing extreme and relatively easy to achieve.

What analytics should I check?

Looking at you analytics can become very overwhelming because it's just number all over the place, but once you break it down it a bit it can become relatively easy to understand. When it comes to social media marketing there are a few aspects of you analytics that you should be focusing on; the types of content that is receiving the most engagement, the type of engagement you are receiving in order to grow your followers on TikTok; how much engagement you are receiving; and how many followers you have. As you can see, engagement it seemingly the most important aspect of growth within a social media account, therefore you need to pay a lot of attention to it.

How to weigh up the analytics

Some aspects of you analytics may be doing better than others but this means nothing if they aren't necessarily important. For example, as mentioned earlier, engagement is one of the most important aspect of your TikTok account and without it you won't see any growth at all, this means that the engagement analytics are far more important than your follower count. Or maybe your account is getting a lot of profile visit and no follows. You should always keep an eye out for contradictions and try to understand what might be causing them. This will ultimately help you figure out how to change up you content to better target your audience.