Virat Kohli has entered the metaverse with his partnership with FanCraze for digital collectibles 

"Virat Kohli has entered the metaverse". This statement appears like something Ravi Shastri might have commented on, had he been on commentary when Virat Kohli smashed Haris Rauf for two consecutive sixes in the penultimate over of the recent Ind-Pak Game at the MCG. But Kohli has literally come a step forward now to be a part of the metaverse as he enters the world of digital collectibles with an exclusive partnership with FanCraze.

Kohli's partnership with FanCraze has made Kohli's fans crazy. With this deal fans of Kohli will be able to buy a number of collectibles – the brand-new digital version of a signed bat or poster – directly licensed from Virat Kohli and after that they can display them on their social media handles, trade them and use them in various games. While physical player cards do not have the legacy in cricket that they do in American sports, FanCraze's digital collectibles have quickly become popular among collectors, with some trading above US$ 10,000. After Kohli's partnership with FanCraze, a number of other cricketers also joined the collectibles space – Rohit Sharma, Hardik Pandya, Suryakumar Yadav, Ravindra Jadeja, Shikhar Dhawan, Ravichandran Ashwin, Yuzvendra Chahal, and Shreyas Iyer are among the others who have also partnered with FanCraze.

Various Kohli moments are already appearing on the FanCraze marketplace and all thanks to their exclusive partnership with the ICC. A lofted extra cover drive against Pakistan from his fifty against them in the 2019 World Cup is presently on the market with the lowest price of US$ 270 (INR 22,300 approx), while his six down the ground off Rauf at the MCG was part of the Crictos of the Game pack that fans could pre-buy ahead of the India-Pakistan clash.metaverse