Search engine optimization (SEO) for beginners is not so difficult, but it is still a vast process that includes technical optimization and on-page and off-page optimization. Having easy-to-use SEO software will give you an advantage over your competitors. This agency offers amazing SEO services that creates a synergy that boosts your efficiency.
The fundamental tasks of SEO that beginners face are:
Let's take a look at the SEO software that can do it all: SE Ranking – a great universal solution for beginners and SEO veterans.
The purpose of search engine optimization is to get high rankings. To see the results of SEO, you need to measure it. The keyword rank tracker by SE Ranking provides 100% accurate day-by-day data on position changes, making it possible to see the slightest changes.
You can set up tracking by several search engines for multiple GEOs and check mobile or desktop results separately. In doing so, you'll be able to see which actions impact ranking and can tweak your SEO strategy accordingly.
Another thing you can do is to track your competitors side-by-side with your positions – see the threat early and take action beforehand, don't wait till you've lost your positions and try to come back.
Keywords are fundamental to SEO. Strategy, content, and backlinks rely on them in some way or another. To find great keywords, you need to know their parameters like search volume, difficulty, and CPC.
With SE Ranking's Keyword Research module, you can enter your seed keyword and find the best keyword ideas in no time!
Great keywords have a big search volume, low difficulty, and high CPC cost. Those three parameters are rarely seen together, but it's all about comparing them: using those metrics, you can define the most valuable keywords and clusters.
Besides metrics, you have a handy toolset to find relevant yet not obvious keywords – use filters and related words to dig up unpopular but useful phrases. This way, you can find long-tail keywords that are usually easier to rank for.
Also, if you have a list of keywords (e.g., from Google Search Console), you can check them all at once using the bulk in-built keyword analysis feature. This can also be done with the Keyword Manager – create a new list and import all the keywords. With this feature, you can add the checked keywords to your project in just a few clicks and track their rankings.
Speaking of strategy, it's vital to know your competitors' actions to see what you can do better. The first step in accomplishing this is finding your organic competitors – use the Competitive research module and input your domain (or one of the competitors).
Use SE Ranking to see the growing dynamics of competitor domains which means they are surely doing something right. Once you've selected domains for the detailed analysis, go to the domain overview. In the Competitive research report, you can see details about competitors' traffic (both organic and paid), keywords, and backlinks – use it to discover the reasons why the domain performs well.
You can also evaluate the website's content: which pages or clusters generate the most traffic or money. The tool provides estimated values, not what the domain owner sees in the analytics. Yet it's helpful to distinguish the top pages from the others.
Let's dive deeper into backlinks analysis since backlinks are the second most important ranking factor after content. Analyzing your competitor's backlink profile not only provides insights on what links impact rankings, but you can also discover great donor websites to acquire links to your website.
To start, go to the Backlink Checker tool and paste the domain you want to check. On the first screen, you'll see the aggregated data on referring domains, backlinks and their types, plus the dynamics. Basically, from this screen, you can determine fundamental link-building strategy principles: how many to build, the dofollow/nofollow ratio, link destination, and anchor link ratio.
You can also see the most used anchors, which is incredibly useful when creating your own anchor plan.
Besides that, you can see every single backlink referring to the domain in the Backlinks Report. Source pages are ranked by Page Trust – a parameter developed by SE Ranking that determines the referring page quality. These are the most valuable backlinks – navigate this list and select domains where you want to acquire a link.
We've seen tools that help with keyword research, strategy, and off-page SEO – now let's talk about on-page. To check your website's content, go to the On-page SEO checker and input the URL.
You can see the Page quality score on the dashboard based on the check results. SE Ranking runs numerous checks, including meta tags (Titles and descriptions), page content (keyword use and keyword density), Core Web Vitals, usability metrics, media files, page indexation status, domain metrics, and internal/external links.
These parameters are compared to what the major SERP players for your keywords have, so you get an idea of the average results (e.g., the average length of a title).
The last part is the SEO tasks feature – SE Ranking generates a list of tasks to fix issues ranked by their priority. It's a detailed to-do list, and its implementation will significantly improve the page's quality.
In SEO, a lot of data needs to be analyzed. Collecting and processing it manually would take so much time that you wouldn't be able to optimize your site. The answer for this is SEO analysis software that provides you with all the needed information so you can stay focused on important actions that impact rankings.
For beginners, the best solution is an all-in-one SEO tool to keep things simple. SE Ranking provides all you'll ever need, and it's user-friendly and wallet-friendly – it's the best SEO software for beginners indeed.
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