What are Facebook Ads Analytics Tools?

Facebook Ads Analytics Tools is a set of tools provided by Facebook to help advertisers measure and analyze the performance of their Facebook Ads campaigns. These tools enable advertisers to track various metrics such as impressions, clicks, conversions, and ROI.

Why Facebook Ads Analytics Tools are Important?

Using these tools is crucial for advertisers as it helps them to understand the effectiveness of their campaigns and make data-driven decisions to optimize their ad spend. With Facebook Ads Analytics Tools, advertisers can identify the best-performing ads, target audiences, and placements, as well as track their return on investment (ROI). Ultimately, these tools allow advertisers to improve the performance of their campaigns and achieve their advertising goals.

10 Best Facebook Ads Analytics Tools – 

1. Vaizle – 

Vaizle is a social media analytics and reporting tool that provides insights into the performance of social media profiles, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. 

You can analyze the Facebook ad performance of your Ad Accounts by measuring your Ad spent, CPC, link clicks, purchases, and RoAS- using the FREE Vaizle Facebook ad analyzer tool. 

It allows users to receive daily and weekly insights into your Facebook Ad account performance and measures the important KPIs of your Facebook ad campaign to find out the campaign's spend, ROAS, and likewise.

Key Features – 

• Provides comprehensive reporting on Facebook ad campaigns.
• Real-time monitoring of social media accounts and competitors' social media accounts, with insight into engagement, reach, and growth
• Offers real-time monitoring of ad performance.
• Competitor analysis and comparison
• Hashtag analytics and performance tracking
• Enables export of data in various formats, including Excel, CSV, and PDF, and customizable white label reports and visualizations
• Offers an intuitive and user-friendly interface.

Price – 14 days free trial and then the regular plan starts from $29/month.

2. Facebook Ads Manager –

Facebook Ads Manager is a powerful tool that enables advertisers to create and manage Facebook Ads campaigns. With Ads Manager, advertisers can create ads, choose their target audience, set a budget, and monitor ad performance. 

Ads Manager provides a variety of targeting options, such as age, gender, location, interests, behaviors, and more. Advertisers can also track key metrics such as impressions, clicks, conversions, and cost-per-click (CPC). The tool also includes advanced features such as split testing, custom audiences, and lookalike audiences. 

Overall, Facebook Ads Manager provides a comprehensive platform for advertisers to create and optimize their Facebook Ads campaigns, making it an essential tool for any business looking to advertise on Facebook.

Key Features – 

• Campaign creation and management
• Audience targeting and Segmentation
• Ad creation and customization
• Multiple ad formats, including video, image, carousel, and more
• Budget management and optimization
• Advanced targeting options, such as lookalike audiences and custom audiences
• Split testing and optimization tools
• Automatic placement and bidding optimization

Price – Free

3. AdEspresso –

AdEspresso is a comprehensive Facebook Ads management and optimization tool. It allows advertisers to create, manage, and optimize their Facebook Ads campaigns with ease. AdEspresso offers features such as A/B testing, ad creation, reporting, and audience targeting. 

It also includes advanced features such as automatic optimization of ads, custom audiences, and automated rules. Advertisers can set up multiple campaigns and ad sets and monitor their performance in real time. The tool provides detailed reporting on ad performance, including metrics such as clicks, impressions, and conversions. AdEspresso also offers collaboration tools for teams, making it an ideal choice for businesses of all sizes.

Key Features – 

• Ad creation and customization
• A/B testing and optimization
• Automatic optimization of ads
• Budget management and optimization
• Advanced targeting options, such as lookalike audiences and custom audiences
• Detailed reporting and performance tracking
• Integration with Facebook Pixel for conversion tracking
• Ad preview and publishing tools

Price – The basic plan starts from $49/month

4. Hootsuite Ads – 

Hootsuite Ads is a social media advertising tool that allows businesses to create, manage, and optimize their social media ad campaigns. The tool provides a simple and intuitive interface for advertisers to create ads, select target audiences, and set budgets. 

Hootsuite Ads supports advertising on multiple social media platforms, including Facebook, Instagram, and Twitter. The tool also includes features such as ad optimization, performance tracking, and advanced reporting. 

Advertisers can monitor the performance of their campaigns in real time and make adjustments as needed to improve their results. Hootsuite Ads is an ideal solution for businesses looking to streamline their social media advertising efforts and maximize their return on investment.

Key Features – 

• Ad creation and management across multiple social media platforms
• Customizable ad templates and design tools
• Advanced audience targeting and segmentation
• Automated ad optimization and budget management
• A/B testing and ad performance tracking
• Detailed reporting and analytics
• Integration with Hootsuite's social media management platform
• Collaboration tools for team management
• Multi-language support for global advertising campaigns

Price – Starting at $199/Month

5. Social Status – 

Social Status has been crowned as the most outstanding Facebook ads reporting tool due to its comprehensive analysis of your paid ad campaigns' performance across Facebook, Instagram, Messenger, and the Audience Network.

 This exceptional tool offers profound insights into all of Facebook Ad Manager's 14 campaign objectives, including brand awareness, lead generation, traffic, and reach, among others.

 Specializing in social media analytics, Social Status provides detailed campaign, ad set, and ad metrics that allow filtering and segmentation by ad name, ad set name, or placement.

Key Features – 

• Complete Facebook ad reporting automation into a range of stakeholder-ready formats.
•  Support for all ad account currencies and campaign objectives 
• See full ad creatives alongside performance metrics and ad targeting details
•  View campaign, ad set, and ad details in sortable, nested tables
• Provides in-depth insights into the performance of your paid ad campaigns on Facebook, Instagram, Messenger, and the Audience Network.
• Enables filtering and segmentation by placement, ad set name, or ad name.
• Offers detailed campaign, ad set, and ad metrics.

     Price – The starter plan starts from $29/month

6. Metrics watch – 

Metrics Watch stands out as a top-tier Facebook ad reporting tool that enables you to monitor and evaluate the progress of your Facebook ad campaigns. The user-friendly drag-and-drop builder facilitates the swift acquisition of detailed information about your campaigns on a unified platform. 

Notable brands such as Lindt, Spotify, and Freshbooks rely on this platform for conducting competitor analysis, monitoring campaign performance, and gaining valuable insights into their emails.

Key Features – 

• Sophisticated Facebook ads reporting tool for tracking and analyzing your ad campaigns.
• User-friendly drag-and-drop builder for a hassle-free experience.
• Provides detailed information on a single platform.
• Enables competitor analysis, campaign performance tracking, and email insights.
• Trusted by top brands such as Lindt, Spotify, and Freshbooks.
• Enables custom report creation to fit your specific needs.
• Offers real-time data reporting.
• Provides actionable insights to optimize your campaigns.

    Price – The plan starts from $29/month

7. Swydo – 

Swydo is a leading Facebook ads reporting tool that enables the creation of personalized dashboards and instant reports for real-time monitoring and analysis. With its powerful features, it is no surprise that over 2,000 companies across 80 countries use Swydo, making it one of the top-rated Facebook ads reporting tools in the market. 

This platform empowers users to manage multiple campaigns concurrently. Top-notch brands such as GroupM, iProspect, and Labelium rely on this tool for evaluating their social media ad spend performance.

Key Features – 

• Top Facebook ads reporting tool for generating instant reports and customizable dashboards.
• Provides real-time monitoring and insight gathering.
• Used by over 2,000 companies across 80 countries.
• Enables managing multiple campaigns at once.
• Offers a user-friendly interface and an intuitive drag-and-drop report builder.
• Allows integration with multiple ad platforms.
• Provides real-time data reporting.
• Offers a white-label solution for agencies.

    Price – The plan starts from $39/month

8. Unmetric – 

Unmetric is an exceptionally powerful Facebook ads reporting tool that can assist in devising a successful social media strategy for your business. This platform provides a comprehensive benchmarking and thorough analysis of your Facebook ad campaigns' performance, enabling you to determine what works and what doesn't.

 By utilizing these insights, you can optimize your social content strategy and improve your campaign's overall effectiveness.

 Notably, Unmetric is used by top companies such as HDFC Life, Capgemini, and Tata Consultancy Services to obtain AI-powered insights into their Facebook campaigns, solidifying its reputation as one of the best Facebook ad reporting tools available.

KeyFeatures – 

• Robust Facebook ads reporting tool for creating a winning social media strategy.
• Provides complete benchmarking and detailed analysis of Facebook ad campaigns' performance.
• Offers AI-powered insights to optimize social content strategy.
• Used by top companies such as HDFC Life, CapGemini, and Tata Consultancy Services.
• Enables campaign tracking across multiple social media platforms.
• Provides customizable dashboards and reports to fit specific needs.
• Offers competitor analysis and insights into industry trends.
• Allows integration with multiple ad platforms.

     Price – The starting pricing plan for Unmetric is not publicly available on their website. However, interested users can request a demo and consultation with their sales team to discuss pricing and subscription options. 

9. Rival IQ – 

Rival IQ is a user-friendly Facebook ads reporting tool that provides in-depth insights into your ad campaigns' performance, eliminating the need for a data scientist. 

With Rival IQ, you can gain a comprehensive understanding of how your campaigns measure up against the competition and optimize your strategy to improve lead generation. 

Top companies such as Urban Decay and Convince and Convert have transitioned to this exceptional reporting tool to make informed decisions about their Facebook ad campaigns.

Key Features – 

• Helps optimize your campaigns and improve lead generation.
• Eliminates the need for a data scientist.
• Provides comprehensive reporting on social media channels and campaigns.
• Enables tracking of engagement and follower growth.
• Offers competitor analysis and benchmarking capabilities.
• Provides customizable dashboards and reports to fit specific needs.
• Offers an easy-to-use interface with drag-and-drop functionality.

    Price – Starting at $239/month

10. Quintly – 

Quintly is a highly comprehensive Facebook ads reporting tool that provides unparalleled quality and customization for real-time and intuitive decision-making. 

With Quintly, you can define your metrics, customize your dashboards, and drive insights for optimized campaigns. Some of the world's leading brands such as Accenture, Asos, Coca-Cola, and Samsung use Quintly for social media monitoring and reporting.

Key Features – 

• One of the most comprehensive Facebook ads reporting tools available.
• Provides unparalleled quality and customization for real-time decision-making.
• Enables defining custom metrics and KPIs.
• Offers customizable dashboards and reports.
• Provides insights and recommendations to optimize ad campaigns.
• Offers real-time monitoring of social media campaigns across multiple channels.
• Enables tracking of competitor performance and benchmarking.
• Provides data visualization through graphs and charts.

Price – Starts at $300/month

Conclusion: 

Effective monitoring of ad campaigns, measurement of their efficiency, and optimization of ad spend is critical, making Facebook ads reporting tools indispensable for marketers. These tools can help improve campaign performance and ROI. With a range of Facebook ads reporting tools available, you can select one from the list and swiftly generate reports and resources to share with your team or clients.