Seven years ago, Zahara Kanchwalla, Co-founder and CEO of the content-first digital consulting firm RiteKnowledge Labs, saw a yawning gap in the online business content space. While most business content was focused on advertising and promotions, no one seemed to be telling compelling narratives about the brand that help it win customer trust and engagement. In an interview, Kanchwalla tells us why Storytelling-as-a-Service or SaaS, as she calls it, will remain the defining USP of her digital consulting startup.
ZK: RiteKnowledge Labs is a content-first digital consulting firm, with proven expertise in Storytelling-as-a-Service (SaaS). We use the power of emotive storytelling along with well-researched data and numbers to build compelling narratives that brands can share with their customers.
Since we offer various services—content, creative design & UID, and coding—under a single roof, we can deliver our thought-leadership content across several digital platforms such as corporate websites, social media, statutory reports, and so on. The stories we tell are both aspirational and inspirational. Over time, just as the brands we work with, we too have been able to earn our customers' trust through rigorous and consistent transparency.
RiteKnowledge Labs turned seven this year. It has grown organically, perhaps because we started the organization by identifying a unique 'need gap' in the content space: storytelling and research. A majority of business content available online focused on marketing, advertising, and promotions. No one seemed to be telling research-led emotive yet authentic stories about businesses—an essential tool that helps build consumer trust. So, we decided to offer what we call SaaS or Storytelling as a Service. Our steady focus on digital corporate storytelling and business content has helped us reach out to various target audiences including consumers, talent, investors, and analysts.
Since its inception 7-years ago, Rite KnowledgeLabs has achieved 100% growth yearly. While the growth numbers are testimony to our excellent service and impactful work, we have also been recipients of some of the most reputed industry awards over the years. These include:
What we consider our biggest reward, though, is our steady base of reputed Indian and global customers such as Microsoft India, General Electric India, NSE, HDFC Bank, HDFC MF, AM International group, and Agribazar among others.
As co-founder and CEO of the company since its inception, I have been responsible for steering the growth, operations, and team-building strategies of RiteKnowledge Labs. My previous work experience with brands such as Tech Mahindra shaped my perspective on scale and operations in the digital corporate content space. This is chiefly why, at RiteKnowledge Labs, we decided to focus on offering a "thought-leadership differentiated value" to the client.
Personally, being a woman entrepreneur in the digital content space has been a risky yet rewarding journey. Like most start-ups, we have faced and continue to face challenges every day. Talent attraction and the ability to build the team, I believe, have been my biggest accomplishments.
Our USP is that we develop bespoke well-researched, well-narrated business content. Most of the content available is traditional marketing, promotional or SEO-driven. Our ability to develop business content in a storytelling and easy-to-understand format across platforms helps brands connect with the reader. The narrative goes beyond sheer data and numbers to help the reader understand the larger perspective of the key rationale of each company. This ability to weave empathy, authenticity, and trust alongside business numbers helps in humanizing the corporation, which is one of our key goals!
We are excited about the future. After the COVID pandemic, corporates and business leaders have felt a greater need to engage with their stakeholders, customers, and shareholders. A recent report suggests that the global digital publishing market size is expected to reach US $22,6070 million by 2028. This is a big leap, given that the market size last year was US $104950 million. So, even with a small share of 10% for business storytelling, this is a massive opportunity.
Considering the yawning gap in the quality of content available in the business content space, we have evolved to develop a nuanced storytelling service that is extremely research-oriented, humane, and creative. We firmly believe SaaS is here to stay.
Having navigated the difficult pandemic period through agility and resilience while continuing to hold on to our clients, we now have a three-pronged strategy for growth. First, we plan to increase the differentiated services to our current customers and build a stronger, deeper relationship. The second step is to replicate our success with our current customers to new customers. The third is to get into newer geographies such as the export markets.
My leadership mantra is simple. To create a trusted and congenial environment for all our stakeholders— clients, employees, and partners. I believe what keeps us going as a startup is our commitment to hard work, dedication to creating more value for our customers, and consistent self-motivation. Nothing inspires us like the love and appreciation from our customers. This is why building a fair and transparent ecosystem— be it for employees, customers, or vendor partners—remains my ultimate leadership mantra.rite
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