Crypto-trading, initially designed for decentralized transactions is slowly but certainly coming under the regulatory purview of governing authorities. In view of the diversifying functionalities of cryptocurrencies and traditional banking growing averse to crypto transactions, crypto investments are in dire need of crypto-based banking platforms.  Cashaa is the world's first live global crypto-friendly banking platform serving the best crypto banking experience through their CAS token. Analytics Insight has engaged in an exclusive interview with Kumar Gaurav, Founder & CEO, of Cashaa.

1. Kindly brief us about the company, its specialization, and the services that your company offers.

Cashaa was launched in 2016 with the vision to be a platform for old and new money. In the past two and half years, Cashaa successfully onboarded more than 430 crypto companies and helped them get access to the crucial banking infrastructure. Since the launch, we specialized in banking and high-yield interest that we give to our customers and which can go up to 20% on USDT and other currencies +4% if taken in CAS token. We offer exchange from crypto to fiat in our supported currencies, and we also offer for our B2B customers, institutional lending, with as low as 0% interest on BTC and other crypto.

2. With what mission and objectives, the company was set up? In short, tell us about your journey since the inception of the company.

We started as a P2P cash transfer service from the UK to Asia and Africa (CashAA), using Bitcoin, and faced banking challenges as we were involved in Bitcoin. In late 2017 we decided to solve this issue for the entire crypto industry and we started working on building a crypto-friendly banking platform for old and new money. Cashaa became one of the top 20 Crypto Innovative companies by Barclays Rise and the top 50 fintech startups by KPMG, and it got many more awards during this time.

3. Brief us about the proactive Founder of the company and his contributions to the company and the industry.

Kumar Gaurav started his career as an engineer by building navigation systems for Ferrari before pivoting into the FinTech space in 2014 to begin working on blockchain-powered innovations. In recognition of his pioneering work on blockchain technology, he was awarded extraordinary (O-1) status by the United States government in 2017 and got listed among the Top 100 Most Influential People in Blockchain in 2016-2018 by Rising global.

As a thought leader in the Fintech space, he has been invited to numerous global forums, including Money 2020, TechCrunch Disrupt, the European Parliament, and Ivy League universities. In 2017, he was also nominated among the 'World's Top 50 Innovators from the industries of the future in the UK. In 2021 he moved from London to Dubai, where he was awarded the Best Crypto Entrepreneur in the Middle East.

4. How do you see the company and the industry in the future ahead?

More and more companies are adopting Bitcoin and other cryptocurrencies as a means of payment, meaning that these companies will need a crypto-friendly bank account. We are getting more applications each month. The number of users is growing due to the high yield that we are offering and we are expecting this number to increase exponentially.

5. What are your growth plans for the next 12 months?

We have recently launched Personal wallets and our High Yield application, where we give up to 20% in USDT and other currencies +4% if the interest is taken in CAS, making us the highest APY creator in the crypto market. Another available option is our institutional lending, with a minimum borrow limit of $500 K, which we expect to take live for retail users by September 2022. We are releasing the mobile app, that will be available to the public after the initial stakeholders will be satisfied with the result and all the bugs are going to be fixed. 09

6. What are some of the challenges faced by your company today?

The Crypto market, as well as the new regulations, are moving fast, the reason why Cashaa recently acquired a Wallet and Exchange license in Lithuania. We always need to make sure that we keep up with the new laws and that we are up to date with the compliance, as well as the fact that it is becoming more difficult to find safe and reliable banking partners.

7. What is your Leadership Mantra?

Kumar is an engineer by heart, he believes in creating products using technology that can have a significant impact on people's life. His passion also applies to his leadership style, where he works only with people with similar zeal.