Interview

BrandLoom Consulting: Reimaging the Brand Identity with Futuristic Digital Marketing Services

Market Trends

BrandLoom Consulting is a full-service digital marketing and branding agency specializing in building sustainable and profitable brands. The goal of the company is to ensure that clients can resonate with their target audiences in an effective and efficient way so that they get the best ROI. 

BrandLoom offers branding services like brand positioning, brand building, visual designing, brand consulting, and personal branding services. On top of that, it also offers digital marketing services like web development, eCommerce development SEO, content marketing, social media marketing, graphic designing, link building, and app development services.   

Spreading the Wings Across Geographies 

Sustainability is something the whole world needs to look into. It's a philosophy that can make the world better. The industry has seen many businesses crumble because they could not think for the longer term. 

The BrandLoom vision is to enable brands and start-ups to resonate with their audience affordably and efficiently. The management founded the company with the mission to apply branding, digital/eCommerce, and design capabilities to enable start-ups and brands to develop world-class skills and abilities and meet consumers' needs efficiently.

Since the launch of BrandLoom in 2016, it has been a non-stop adventure of learning new things, taking up new challenges, and exploring new territories. The team shifted from a studio in Gurgaon to offices in Mumbai, Bangalore, and Pune. Besides, the company is set to make its debut in USA and UK. It started to SEO and has steadily expanded capabilities to have worked with brands both Indian and international, ranging from MNCs and conglomerates to startups and growing businesses across all sorts of industries.

An Insightful Leader at the Helm of Transformation

Avinash Chandra is the Founder of BrandLoom Consulting. His responsibility is to act as a guide for the team and ensure that all decisions prioritize customers' needs. He gives credit to the team for successfully managing to establish BrandLoom as India's top ROI-focused agency. Avinash says that the company is excited for its debut in the USA and the UK to start playing in a new field. 

Specializing in UX/UI Designs to Promote Brand Identity 

Avinash states that BrandLoom specializes in creating UX/UI designs that provide visitors with a world-class brand experience. He adds that the team works with clients to design color palettes, style guidelines, and distinct layouts that help one reinforce the brand identity while ensuring a great customer experience.

According to Avinash, it helps companies with user research, create wireframes, integration support, do user testing, and front-end coding for mobile apps or portals as needed by the platform of choice. 

Catering Clients with Valuable Guidance

BrandLoom helps brands develop distinct visual identities, design eye-catching and effective marketing materials, and communication components claim Avinash. He adds that being a full-service agency, the company caters to brands from all across the nation by helping them stand out in the market and go toe-to-toe with the best in their sector. 

'Teaching and Learning' at the Heart of Innovation

Avinash presumes that the team is constantly innovating by teaching themselves and learning from new developments and trends in the field. What makes BrandLoom unique is that the team employs a unique branding-eCommerce approach to ensure the delivery of the results as per promise to customers. 

A Plethora of Recognitions 

BrandLoom Consulting has been recognized as one of the most promising companies by various organizations since its inception, reveals Avinash. It has been named among the most admired companies, most recommended digital marketing agency, and one of the most innovative companies of 2021. The company has also been recognized as the top digital marketing strategist in 2019 and one of the best UI/UX solution providers in 2016. 

The Sky is the Limit

Avinash mentions that BrandLoom aims to become one of the top three marketing agencies in India with a significant presence in the US, the UK, and Australia. BrandLoom has strengthened its base and is expanding in crucial overseas markets. The team is confident that it can set industry standards very soon. 

As for the industry, the management thinks that the time has come for consolidation. He adds that while many agencies mushroomed over the last decade, the weaker ones have been weeded out and with the pandemic, many others have failed. Only companies that are structurally and operationally strong will weather this rough patch while emerging as long-term players in this space. 

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